In Defence of the Red-Haired Girl in the Freshpet Commercial

She's right ... and he's a schmuck

 

 

I. 

 

One of the ads on TV that I always like to watch - even though it increasingly irritates me - is the one for Freshpet, starring Gabrielle Johnsen and Jeff Heapy (and featuring Pepper the dog) [1] ...

 

You know the one, I'm sure: it's the one in which a man dumps his girlfriend because she objects to his keeping dog food in the fridge, despite his smug parroting of the manufacturer's tagline: It's not dog food, it's food food. 

 

For as the pretty, well-dressed young woman with red hair logically points out, if it's food you feed your dog, then it's dog food - regardless of any marketing bullshit to the contrary.  

 

 

II. 

 

Now, I suspect most people - even those who, like me, prefer cats - would agree that our canine companions deserve the best quality food; i.e. delicious and nutritious meals made with farm-fresh produce and high quality sources of protein that will hopefully ensure they enjoy long, healthy, and happy lives. And if the ingedients can also be locally sourced thus helping to support small-scale farmers, all the better! 

 

(Scott Morris, the co-founder and president of Freshpet, is another of those corporate hippies promoting a green agenda who likes to be seen as a virtuous and responsible member of the business community; caring for pets, people, and planet, as he puts it.) [2]      

 

However, that doesn't justify some jerk ejecting a young woman invited over for dinner from his expensive apartment and then slamming the door in her face, simply because she's uncomfortable with the idea of storing food intended for human consumption alongside food designed for mutts in the same refrigerator.  

 

It's incredibly rude, if nothing else. 

 

And the fact that he would rather eat on the kitchen floor next to his dog and thus pass up the opportunity for intercourse with a beautiful woman - albeit one who is perhaps a little overly concerned about food hygiene and maybe a tad cynophobic (as sensed by Pepper from the start) - makes him a fucking schmuck, as Richard Lewis would say.    

 

 

  

  

Notes

 

[1] To watch the Freshpet dinner date commercial on YouTube, click here. 

      The ad was made by the independent agency Terri & Sandy (NYC) and first broadcast in April 2023. 

 

[2] See the Freshpet website: click here.  

 

 

The Funniest and Sweetest Person: In Memory of Richard Lewis (1947-2024)

Curbing their enthusiasm: Richard Lewis and Larry David

(Photo credit: HBO)

 

 

I. 

 

Some people think Dean Martin and Jerry Lewis were the funniest duo in the history of comedy. 

 

And they were funny, no doubt about it - and hugely popular as a live act as well as on film, TV and radio - but I wouldn't call them the funniest duo in the history of comedy. 

 

At any rate, I prefer Larry David and Richard Lewis on screen together in Curb Your Enthusiasm.

 

 

II. 

 

Regrettably, I'm really only familiar with the latter due to his regular appearances on Curb throughout all twelve seasons of the show [1], where he played a fictionalised version of himself and, as in real life, an old friend of Larry's with whom he shared beautiful to watch comedic chemistry [2].   

 

However, I was very sad to read the press announcement of Lewis's death a couple of days ago, aged 76, and I shall over the next few weeks and months familiarise myself with the neurotic, self-deprecating (sometimes disconcertingly dark) stand-up comedy with which he made his name in the 1970s and '80s.     

 

Larry David paid tribute to his friend of over fifty-years by describing him as "the funniest person and also the sweetest".

 

Lewis & David (with admirers) c. 1975

 

Notes

 

[1] Richard Lewis has appeared in 41 episodes of Curb Your Enthusiasm out of 114 episodes so far aired. He also appeared in the hour-long special (or pilot episode) which aired on 17 October 1999 (dir. Robert B. Weide). 

      Click here to watch Lewis and David bicker and banter their way through seasons 1-11 and here to watch their (now very poignant) appearance together in episode 3 of the twelth and final season: 'Vertical Drop, Horizontal Tug' (dir. Jeff Shaffer, 18 Feb 2024), in which Lewis tells Larry he's putting him in his will which the latter, of course, doesn't want: "If bequeathed, I will not accept."

 

[2] Richard Lewis and Larry David were born a few days apart in the summer of 1947 at the same hospital in Brooklyn, but didn't meet until they were aged twelve when attending a summer sports camp - instantly and intensely disliking one another, according to Lewis. Fast forward over a decade, and they crossed paths once more whilst on the New York comedy circuit, this time forging a firm (life-long) friendship.

 

     

On Learning to Laugh at Everything with Larry David, Georges Bataille and D. H. Lawrence

Credit: durantelallera/Shutterstock

I. Everything's Funny

As I said in a recent post, one of the things that the phrase torpedo the ark means to me is having the freedom to criticise everything under the sun - even if that risks offending others. Nothing is sacrosanct or off limits; everything can be targeted and everything can be ridiculed, mocked, or poked fun at because, as Larry David rightly informs his friend Richard Lewis, everything's funny - even the death of a beloved parakeet.*

Here, I'd like to expand on this idea with reference to the work of Georges Bataille and D. H. Lawrence ...

II. A Philosophy of Laughter

Bataille discovered the importance of laughter very early on in his career as a writer.

It wasn't, however, until a lecture made many years later, in 1953, that he was able to admit with a smile that, insofar as he'd been engaged in serious philosophical work at all, he'd been constructing a philosophy founded upon (and exclusively concerned with) the experience of laughter as that which escapes reason and understanding.    

In other words, it's not just the unknown or unknowable that causes us to laugh; laughter is itself inexplicable and we often have no idea why we laugh when we do - joy bubbles over or bursts forth unexpectedly and as a form of excess (or what Bataille terms unproductive expenditure).

And - crucially, from the perspective of ethics - laughter is often infectious; when we laugh, others laugh too. Indeed, whilst it's perfectly possible to weep alone, I'm not sure one can ever really laugh in isolation (without being a madman). It's laughter - not sorrow (or mourning) - that is the social practice par excellence.     

But what, for Bataille, is there to laugh at?

The answer, as for Larry David, is everything: Bataille encourages us to laugh not just at the world and the things that are in it, but at being itself and, ultimately, at that which all being is a being towards: death. This is clear in his short poem entitled 'Laughter' [Rire]:

Laugh and laugh
at the sun
at the nettles
at the stones
at the ducks

at the rain
at the pee-pee of the pope
at mummy
at a coffin full of shit

Commenting on the above verse, Nick Land writes:

"It is because life is pure surplus that the child of Rire - standing by the side of his quietly weeping mother and transfixed by the stinking ruins of his father - is gripped by convulsions of horror that explode into peals of mirth, as uncompromising as orgasm. [...] Laughter is a communion with the dead, since death is not the object of laughter: it is death itself that finds a voice when we laugh. Laughter is that which is lost to discourse, the haemorrhaging of pragmatics into excitation and filth."

Ba-dum-tsh!

III. Curb Your Enthusiasm

D. H. Lawrence is another writer who makes an important contribution to the philosophy of laughter - perhaps surprisingly so, as this self-styled priest of love is thought by many to be utterly humourless, though often unintentionally comic or absurd.   

However, as Judith Ruderman points out, the mistaken idea that Lawrence had no sense of humour is an opinion held for the most part by those who are misled (or disconcereted) by his intensity. He is often over-earnest and can sometimes be a bore. But Lawrence also values (and utilises) humour in his work, often deliberately undermining his own seriousness and tendency to preach.    

Ruderman also reminds us of this crucial passage written by Lawrence in his essay on Edgar Allan Poe (a passage that LD would surely approve of): 

"The Holy Ghost bids us never to be too deadly in our earnestness, always to laugh in time, at ourselves and at everything. Particularly at our sublimities. Everything has its hour of ridicule - everything."

The Holy Ghost, according to Lawrence, also helps us to keep it real; "not to push our cravings too far, not to submit to stunts and high falutin, above all not to be too egoistic and willful [...] to leave off when it bids us leave off".

In other words, the Holy Ghost helps us curb our enthusiasm and recognise that the latter - particularly when tied to moral and ideological fundamentalism - is what threatens us today.

Notes

*I refer here to a scene in the first episode of the ninth season of Curb Your Enthusiasm entitled 'Foisted!', dir. Jeff Schaffer, written by Larry David and Jeff Schaffer (2017): click here.

Bataille, 'Nonknowledge, Laughter, and Tears', in The Unfinished System of Nonknowledge, ed. Stuart Kendall, trans. Michelle Kendall and Stuart Kendall, (University of Minnesota, 2001). 

Nick Land, The Thirst for Annihilation: Georges Bataille and Virulent Nihilism, (Routledge 1992), p. xvii. The translation of the poem is also found here. 

Judith Ruderman, 'D. H. Lawrence on Trial Yet Again: The Charge? It's Ridiculous!', Journal of D. H. Lawrence Studies, ed. Susan Reid, Vol. 5, Number 1, (2018), pp. 59-82.

D. H. Lawrence, 'Edgar Allan Poe', Studies in Classic American Literature, ed. Ezra Greenspan, Lindeth Vasey and John Worthen, (Cambridge University Press, 2003), p. 73. 

Torpedo the Ark Means: Everything's Funny (5th Anniversary Reflections on the Death of a Parakeet)

Sorry about your bird ...

The phrase torpedo the ark - borrowed from Ibsen - is polysemic. That is to say, it has multiple meanings within a semantic field and thus invites fluid interpretation, rather than fixed definition.

Having said that, when originally conceiving the blog, I wanted a title that would first and foremost sloganise the idea of having done with the judgement of God. This, for me at least, remains the core meaning of the phrase that underlies all others. Understand this, and you understand that torpedo the ark is opposed to all forms of coordinating authority and does not mean destroy all species of life.

Those who like to read it in the latter sense are welcome to do so, but it's mistaken to describe this blog as ecocidal, even if it is often anti-vitalist in its nihilism and ultimately regards the epiphenomenal occurrence of life as a very rare and unusual way of being dead. What's being negated here isn't bios in all its evolutionary variety, but the lie of salvation.

Crucially, torpedo the ark also means having the freedom to criticise everything under the sun - even if this risks offending others. Nothing is sacrosanct or off limits; everything can be targeted and everything can be ridiculed, mocked, or scorned because, as Larry David rightly informs his friend Richard Lewis, everything's funny - even the death of a beloved parakeet ...  

Note: I am referring to a scene in the first episode of the ninth season of Curb Your Enthusiasm entitled 'Foisted!', dir. Jeff Schaffer, written by Larry David and Jeff Schaffer (2017): click here to watch on YouTube.