A Brief Note on Renaissance Dandyism and The First Book of Fashion

Matthäus Schwarz, on his 32nd birthday (20 Feb 1529), 

wearing a fur gown over a doublet sewn with half silk, 

close-fitting red hose lined with green velvet and taffeta, 

and a very wide-brimmed flat black bonnet [1]

 

If a dozen young dandies would stroll through Soho tomorrow, wearing tight scarlet trousers 

fitting the leg, then the revolution against dullness will have begun. [2]

 

 

I. 

 

When D. H. Lawrence writes of Renaissance dandies swaggering down the street wearing brightly coloured clothes and sailing gaily in the teeth of dreary convention [3], it's possible that he had a style-conscious German accountant called Matthäus Schwarz in mind ... 

 

 

II. 

 

Born in Augsburg in February 1497, Schwarz meticulously documented the often expensive outfits he wore between 1520 and 1560, and his beautifully illustrated work [4] - the 'Book of Clothes' [Klaidungsbüchlein] - is now recognised as being the world's first fashion and style guide. 

 

Schwarz instructs his readers on how to dress up not so as to mess up (or be arrested), but, rather, to impress and thereby advance one's position within society. And he seemed to know what he was talking about, as he was ennobled by Charles V, Holy Roman Emperor, in 1541.

 

Later, his son, Veit Konrad, continued the work, recording both sartorial triumphs and failures and revealing more about the politics of style as well as the importance of fashion to the aesthetics and culture of the Early Modern Period. 

 

However, after twenty years he lost interest in the project.      

 

 

III. 

 

In her Preface to the revised paperback edition of The First Book of Fashion (2021), historian and co-editor Ulinka Rublack includes a paragraph that eloquently sums up the importance of Schwarz senior as a philosopher on the catwalk:

 

"Matthäus Schwarz pioneered in using dress to express himself politically, socially, and emotionally, and in creating awareness that our sense of the past is enriched by a cultural history of fashion. This explains why his manuscript and biography remain so inspiring for our interests today - whether we research the history of menswear, the Western Renaissance, or a whole range of specialised topics including the history of bodyweight, gesture, courtship, and masculinity." [5]   

 

Lawrence was right to suggest that the colours and textiles used in Renaissance fashion could, if incorporated in innovative new designs today, spark a real sartorial (and subcultural) revolution. For when passion ends in fashion then clothing takes on wider social and political import (as recognised, for example, by McLaren and Westwood).        

 

To be well-dressed is a sign not just of wealth, but of individual sovereignty in a world that promotes drab conformity and values practicality over splendour.  

 

But it "takes a lot of courage to sail gaily, in brave feathers, right in the teeth of dreary convention" [6]. For one risks not just the disapproving looks and scorn of others, but unprovoked acts of physical assault, as dandy fashionistas will vouch.       

 

 

Notes

 

[1] Image and description adapted from The First Book of Fashion, ed. Ulinka Rublack and Maria Hayward (Bloomsbury, 2021), see pp. 140 and 298. Note that this edition is the revised paperback; the original hardback was published in 2015. 

 

[2] I am paraphrasing D. H. Lawrence writing in 'Red Trousers', Late Essays and Articles, ed. James T. Boulton (Cambridge University Press, 2004), p. 138.

 

[3] D. H. Lawrence, 'Red Trousers', as cited above. 

 

[4] Schwarz commissioned artists to make accurate watercolor paintings of him wearing his fabulous outfits. Most of these pictures were by a young local artist Narziss Renner. Sadly, however, this close collaboration came to an end 1536 when the latter died, aged 34. Each picture comes with a brief comment added by Schwarz detailing the clothes and sometimes saying where, when, and even why he adopted a particular look. 

      Interestingly, the images also include two nude portraits of Schwartz in the summer of 1526, when, aged 29, he had put on weight and become, in his words, fat and round. These are among the earliest fully nude male images in Northern European art. 

 

[5] Ulinka Rublack, 'Preface' to the revised paperback edition of The First Book of Fashion (2021), p. x. 

 

[6] D. H. Lawrence, 'Red Trousers', Late Essays and Articles, p. 138.    

 

 

A sister post to this one on historybounding and Renaissance dandyism is forthcoming.  

 

Thanks to Thom Bonneville for Xmas gifting me the latest printed edition of The First Book of Fashion (2025).