The Marquis de Sade looks on as Johnny Rotten
acts pretty vacant for the cameras
'I have a very strong feeling that the opposite
of love is not hate - it's apathy.' [1]
I.
Consult any modern reference source and you will find apathy defined as a lack of emotion, interest, and/or concern. It is presented as a state of perfected indifference; a clinical curbing of enthusiasm.
More often than not, apathy is also regarded in a negative light; as a psychopathological problem that sits on the same spectrum of diminished motivation as abulia and, at the extreme, akinetic mutism. Because they lack a sense of drive and seem to have no purpose or meaning, apathetic individuals are believed to have an inferior quality of life.
Expressive individuals who like to openly display their emotions and endlessly bang on about their feelings, think apathetic individuals must be suffering from depression or some other brain disorder. It's not normal - and it's not natural - to be so cold and detached. It seems to betray not only an absence of passion, but a lack of soul - which is why Christians have historically condemned apathy as a deficiency of love and devotion to God and listed it among the seven deadly sins: sloth [2].
The Ancient Greeks, however, thought a little differently on this matter. And so, although the modern English term apathy (first used in 1594) is derived from ἀπάθεια (apatheia), it is important not to confuse or conflate the two terms. For the Stoics, for example, apatheia signified a desirable state of indifference toward events and things that lie outside one's control (and it is still considered a virtue today within Orthodox monasticism and certain schools of Gnosticism).
II.
Moving on from this brief history of apathy and its etymology, I'd like to discuss the concept as developed within the work of the Marquis de Sade, contrasting this with how the idea was expressed in the scene that developed in and around 430 King's Road in the mid-1970s.
My aim is to show that although there were Sadean currents within punk as conceived by McLaren and Westwood - examined at length and in detail by Matthew Worley [3] - there's a world of difference between Johnny Rotten's pretty vacancy and l'apathie of those libertines who do their philosophising in the bedroom rather than at a pervy fashion boutique.
III.
According to Matt Worley: "Punk's cultural body bore Sadean scars." [4]
It's a nice line.
And Worley is right to suggest that, at some level, punk was "transmitting the echoes of Sade's howl through the mediums of popular music and fashion" [5].
However, while McLaren and his young protégés may have subscribed to an ideology of sex, style and subversion coupled to a kinky aesthetic incorporating safety pins, swastikas, and fetishwear, what they almost certainly did not do was read the works of the Marquis de Sade.
For if they had, they would have learnt that central to Sade's transgressive philosophy was the formal concept of l'apathie ...
To understand what our punk friends missed, one might look to the Fifth Dialogue of Sade's La Philosophie dans le boudoir (1795), wherein the libertine Dolmancé encourages fifteen-year-old Eugénie to systematically discard traditional moral values in favour of l'apathie.
He explains how the sensations resulting from apathy are vastly superior to those born of emotional sensitivity and advocates a total shift toward cold indifference and egoistic gratification:
"Ah, Eugénie, believe me when I say the delights of apathy far outweigh those of virtue; the latter have only one application, whereas the former can excite and overwhelm one's whole being." [6]
Thus, far from being a secondary concern, l'apathie - derived from the ancient Greek apatheia [7] - is an ideal given primary importance by many (if not all) of Sade's philosophically-minded libertines.
More than a passive lack of feeling, l'apathie is a deliberate, active mechanism with specific functions; eradicating empathy, purging all moral sentiment, and ensuring the libertine's pleasure is derived entirely from the will. Complete indifference to the suffering of the victim thereby eliminates all emotional dependency upon the amorous object.
As Bataille observed in Eroticism (1957), a sadist who indulges their raw impulses simply for instant gratification or bourgeois pleasure is merely a poor doomed creature ruled by vice. True sovereignty requires passion to be strictly disciplined and compressed. L'apathie is the ingenious method used to reject spontaneous emotion, converting raw impulse into a calculating, destructive energy that allows the libertine to abandon the all-too-human aspects of his character.
Deleuze further formalised this in Coldness and Cruelty (1967), arguing that Sadean apathy is fundamentally directed against sentiment. Because moral guilt or emotional pleasure represents a dangerous dissipation of mental focus, the libertine derives ultimate satisfaction from pure mathematical and philosophical reasoning. His sex, as Lawrence would say, is in his head - but that's precisely where he wants it to be.
L'apathie acts as a mechanism that clears away emotional noise, transforming sex into something experienced in the mind and imagination rather than the body and its organs, thereby allowing the ego to contemplate the pleasure of negating natural instincts [8]. By maintaining zero degree coldness, the libertine becomes a machine capable not only of acts of debauchery, but violent atrocity.
IV.
Early punk was to a large extent defined by a rhetoric of boredom, blank generational indifference, and pretty vacancy. The Sex Pistols explicitly stated that they didn't care and Rotten boasted of the fact that he had no feelings for anybody else (only his beautiful self) [9].
However, like almost everything else, this was merely a defensive (and stylistic) pose against systemic disappointment. The majority of punks, bless them, wanted to have fun, and to feel, and to have a rosy future full of career opportunities. Theirs was a form of faux apathy and feigned indifference - the fact that Rotten would often berate his audiences to get off their arses gives the game away. All too often punk was an expression of sincere moral outrage and a frustrated desire for change.
V.
In conclusion: punk's relationship with Sade remains purely superficial, transactional, and aesthetic and, as a form of Romantic idealism, punk has opposing goals to Sadism [10].
McLaren and Westwood may have exploited aspects of Sade's work - mostly the tits and bums - just as they borrowed from numerous other sources in order to fuck the rich up the arse and generate cash from chaos, but, ultimately, they were more interested in anarchy and the politics of boredom than apathy and la philosophie dans le boudoir.
Photo of Jordan (the first Sex Pistol)
by David Parkinson (1975) [11]
Notes
[1] Leo Buscaglia, Love (Charles B. Slack, 1972), p. 112.
[2] The word sloth comes from the Old English term slǣwþ, simply referring to pace meaning as it did slowness. But by the late 12th century, the term now written as slewthe or slouthe, had developed a markedly moral connotation and shifted to mean indolence. It was applied specifically to those who avoided their duties and neglected their responsibilities.
In the 14th century, it was finally adopted as the English translation of the Latin term acēdia (a state of spiritual apathy) and listed among the seven deadly sins. Thus, in Catholic theology, sloth is more than mere laziness; it's a culpable lack of effort to do good and a willful refusal of the joy that comes from purposeful living and divine goodness. To put this in punk terms, the slothful individual is vacant to the point of no longer caring about their status or condition (the original Greek term - ἀκηδία - literally meant an inert state without pain or concern).
Although I here wish to write primarily of apathy, I hope at some future point to return to the concept of acedia (sometimes written as accidie). I am particularly interested in how as it has been used in more modern times by figures including Aldous Huxley, who wrote an essay on the subject in 1923, and Walter Benjamin who in The Origin of German Tragic Drama (1925), describes acedia an 'indolence of the heart' that can lead to the ruin of great figures. Some readers might recall that I have previously said something on acedia in my 'Mourning Post' (25 April 2023).
[3] Matthew Worley, 'Whip in my valise: British punk and the Marquis de Sade, c. 1975-85', in Contemporary British History, 36 (2), pp. 277-321.
In brief, this essay argues that punk was an attempt by McLaren and Westwood to fuse youth and sexual subcultures in order to provoke a dominant culture believed to be repressive. Worley examines the Sadean influences on this project conceived at 430 King's Road in the mid-1970s, suggesting that the Divine Marquis had a seminal impact on the punk movement.
The essay is available as a pdf at https://centaur.reading.ac.uk/104006/
[4] Matt Worley ... p. 303.
[5] Ibid., p. 305.
[6] Sade, Philosophy in the Boudoir, trans. Meredith Head (Creation Books, 2004), p. 94.
[7] Sade explicitly borrowed the structural technique of l’apathie from ancient Greek philosophy, describing it in Juliette (1797-1801) as an outstanding example of the benefits that one gets from studying Stoicism. Like the Stoics, Sade believed in the sovereignty of reason, rigorous self-discipline (askesis), and independence from external distractions or stimuli (self-sufficiency).
However, Sade radically inverted the ethical purpose of Stoicism based on his fundamentally opposing view of existence. For example, the Stoics saw Nature and the Cosmos as essentially harmonious and benevolent. Sade, on the other hand, saw Nature and the Cosmos as destructive and chaotic. The Stoics also wished to eliminate the negative emotions (rage, fear, lust) in order to cultivate a healthy, happy human being. Sade was more interested in suppressing moral feelings (of pity and remorse, for example) so as to engineer a monster of coldness and cruelty who views others merely as disposable objects.
Ultimately, Stoic apatheia is about freedom from emotional turmoil in order that one can lead a good life; Sade's model of libidinal sovereignty sees l'apathie as a means to detach oneself from conscience and all human feeling in order to consummate nihilism. As Blanchot says, it's a shocking inversion of values.
[8] The question of nature is not straightforward in Sade. On the one hand, he would agree that the deliberate destruction of all human feeling is unnatural. But, on the other hand, he would argue that by achieving complete insensibility to the suffering of others the libertine frees their passions from moral law and mimics the destructive indifference of Nature herself.
[9] See the posts on the Sex Pistols' songs 'Pretty Vacant' and 'No Feelings' published on TTA on 30 July 2018 and 19 April 2023 respectively.
[10] The 18th-century Romantic poet Novalis declared that the goal was to cast off apathy and to live a life full of passion and feeling; burning like a flame on the edge of ecstasy - and that sounds closer to the punk ideal of living fast and dying young than the Sadean ideal of l'apathie in which one puts the heart on ice and lives a life that is both unnatural and inhuman. See the post 'On Phlegm, Philosophy, and Apathy' (25 April 2023).
[11] This famous photo by David Parkinson of Jordan (Pamela Rooke) modelling a red-rubber outfit from McLaren and Westwood's King's Road store, SEX, featured in a six-page article titled 'Sado Sex for the Seventies', written by David May, in the adult magazine Gallery International (Vol. 1, No. 4, 1975).
A copy of the magazine has thankfully been preserved by cultural historian and McLaren's biographer Paul Gorman in his archive. For more information - and to purchase your very own copy of the above in excellent condition (priced $300) - visit recordmecca.com
