In a Time Never-Never (Notes on McLaren & Westwood's Worlds End)

Worlds End: the fifth and final incarnation of McLaren and Westwood's 

store at 430 King's Road, Chelsea.

 

'It was a bright cold day in 1980, and the clocks were striking thirteen ...'

 

 

Whilst David Connor proudly promotes his role in the transformation of Seditionaries into Worlds End in late 1980 - describing the total refurbishment of 430 King's Road as a "collaboration with Vivienne Westwood and Malcolm McLaren" [1] - I think those of us who care about this matter are aware that it was the latter who essentially should be credited with the work.

 

I'm not suggesting McLaren didn't have help [2]: but the creative vision was his and the key ideas - such as the steeply sloping shop floor and the giant 13-hour clock with hands that rotate anti-clockwise at high speed promising to magically transport those who stepped inside not merely to the past, but to a time never-never or an immanent utopia [3] - were his. 

 

As was the name of the shop: and the Worlds End logo, adapted from the flag design by the eighteenth-century pirate Robert Tew, featuring a muscular arm holding a Saracen sword on a black background (McLaren having decided that the skull and crossbones was simply too clichéd) [4].

 

The interior and exterior designs McLaren came up with for the store were intended to suggest a mixture of The Old Curiosity Shop located in London's Holborn area - and made famous by Dickens in his 1841 novel of that title - and an eighteenth-century galleon.

 

Ultimately, McLaren's idea was to sail away from everything; from punk, from England, from the twentieth-century. And for McLaren, Peter Pan style pirates and Red Indian braves [5] were now sexier, more stylish, and more subversive of the cultural mainstream than rockers in their black leather jackets and ripped jeans.  

 

 

Notes

 

[1] See David Connor's website page dedicated to Worlds End: click here. 

      Whilst Connor produced a number of drawings for the project that developed what Paul Gorman describes as the "twisted fairy-tale elements of McLaren's concepts" - three of which are included on the page linked to - Malcolm desired a much stronger-looking facade for his store; one that was rooted in history as well fantasy. See Gorman, The Life and Times of Malcolm McLaren (Constable, 2020), p. 457.

 

[2] Gorman informs us that whilst McLaren "oversaw the overhaul", it was carried out by Roger Burton and the electrician Andy Newman. But the latter were simply following instructions and the concept being realised was McLaren's own. See The Life and Times of Malcolm McLaren, p. 457.

 

[3] This phrase, which I associate with Deleuze and Guattari, refers to a place and time that exists very much now/here rather than nowhere. I discuss the idea in relation to the land of Cockaigne and the Big Rock Candy Mountain in a post of 10 August 2018: click here. 

      As for the idea of a clock that might strike for a 13th time, this is one that resonates within English literature. The line at the top of this post, for example, is a paraphrase of the very famous opening line of George Orwell's novel 1984. Essentially, it's an idea that casts doubt on reality.

 

[4] See Paul Gorman's post of 28 August 2014 published on his (always amazingly well-researched) website paulgormanis.com - click here. 

      Readers might also be interested in Ben Westwood's post of 11 August 2017 on the Worlds End blog published on viviennewestwood.com: click here. 

 

[5] Interestingly, McLaren's relation to the Scottish novelist and playwright J. M. Barrie - creator of Peter Pan - is little dicussed, even though he was clearly much influenced by the latter's adventures in Neverland as leader of the Lost Boys; adventures which involved dealing with pirates and redskins, as well as fairies and mermaids. 

      In a list for The Guardian of his top 10 books, compiled in February 2000, McLaren places Peter Pan at number one, describing it as the "best sex story" he has ever read: click here. As a possible explanation of what he meant by this, see Philip Hensher's article in The Spectator entitled 'The creepiness of Peter Pan' (11 June 2005): click here.

      

 

For a recent post related to this one entitled 'Out of the Punk Ruins and Into the Age of Piracy' (26 May 2024), please click here. 

Out of the Punk Ruins and Into the Age of Piracy

Jordan as SEX punk (1976) 

and Worlds End pirate (1981)

 

'Twas a sunny day when I went to play down by the deep blue sea  

I jumped aboard a pirate ship and Malcolm said to me ...

 

 

I. 

 

One of the things I most love about the animated closing scene to The Great Rock 'n' Roll Swindle (dir. Julien Temple, 1980) aboard the good ship Venus [1] is that it anticipates the radical move that McLaren (and Westwood) were to make the following year when they transformed Seditionaries into Worlds End and replaced the figure of the punk rocker with that of the pirate, obliging an entire generation to either set sail with them on a new swashbuckling new adventure, or risk being thrown overboard like that scurvy dog Johnny Rotten.

 

 

II.

By 1979 it was clear that Seditionaries was no longer the centre of the world:

"McLaren and Westwood's customer base was no longer drawn from the cutting edge of the capital's cognoscenti. Now visitors comprised curious provincials, cookie-cutter second-wave punks, Johnny-come-latelies and Sid fans." [2]

 

It was time to move on, or risk becoming trapped by old ideas and old looks - although, ironically, this meant leaving the 20th-century by travelling back to a more Romantic time. 

 

McLaren, now more excited by the outlaw than the rebel, began to conceive of a new age of piracy - one which Westwood was able to brilliantly materialise with her latest fashion designs. Their partnership was once more "firing into the future" [3] and it was all systems (C30 C60 C90) Go!  

 

Of course, this meant the shop at 430 King's Road would also require a major refit ... 

  

 

III.

 

Worlds End - the fifth and final version of the store - was arguably the most imaginative; a cross between a pirate's ship and the Old Curiosity Shop made famous by Dickens. Not as pervy as Sex; not as intimidating as Seditionaries, Worlds End was an unreal place of fantasy and promise. 

 

The large clock placed above the entrance with its hands perpetually spinning backwards, suggested the idea of time travel. But the fact that it had thirteen hours rather than the standard twelve made sure that one also aware that the time one was escaping to didn't exist - but might, one day.

 

In retail terms, Worlds End was certainly more successful than the earlier versions of 430 King's Road. And McLaren and Westwood's Pirate collection (1981) was a seminal moment in fashion history (it certainly inspired Galliano). 

 

Even now, the outfits seem astonishingly fresh and colourful; full of youthful exuberance and swagger. Jerry Seinfeld may have rejected the pirate look [4], but for many of us, the puffy shirt was once a must have back in the day and every now and then you'll still see models on the catwalk wearing clothes inspired by the clothes Malcolm and Vivienne created.  

  

Post-punk pirates Bow Wow Wow 

looking the part in 1981

 

Notes

 

[1] I have written about this scene earlier this year on Torpedo the Ark: click here. 

 

[2] Paul Gorman, The Life and Times of Malcolm McLaren (Constable, 2020), p. 438.

[3] Ibid., p. 450.

 

[4] I'm referring to the episode of Seinfeld entitled 'The Puffy Shirt' [S5/E2], dir. Tom Cherones (1993), in which Jerry famously declares: "I don't wanna be a pirate!" Click here. 

Musical bonus: Adam and the Ants, 'Jolly Roger', from the album Kings of the Wild Frontier (CBS Records, 1980): click here.

 

Video bonus: Jordan outside Worlds End in 1981 speaking about the new age of piracy: click here.

 

For a related post to this one on Worlds End, please click here.