Worlds End: the fifth and final incarnation of McLaren and Westwood's
store at 430 King's Road, Chelsea.
'It was a bright cold day in 1980, and the clocks were striking thirteen ...'
Whilst David Connor proudly promotes his role in the transformation of Seditionaries into Worlds End in late 1980 - describing the total refurbishment of 430 King's Road as a "collaboration with Vivienne Westwood and Malcolm McLaren" [1] - I think those of us who care about this matter are aware that it was the latter who essentially should be credited with the work.
I'm not suggesting McLaren didn't have help [2]: but the creative vision was his and the key ideas - such as the steeply sloping shop floor and the giant 13-hour clock with hands that rotate anti-clockwise at high speed promising to magically transport those who stepped inside not merely to the past, but to a time never-never or an immanent utopia [3] - were his.
As was the name of the shop: and the Worlds End logo, adapted from the flag design by the eighteenth-century pirate Robert Tew, featuring a muscular arm holding a Saracen sword on a black background (McLaren having decided that the skull and crossbones was simply too clichéd) [4].
The interior and exterior designs McLaren came up with for the store were intended to suggest a mixture of The Old Curiosity Shop located in London's Holborn area - and made famous by Dickens in his 1841 novel of that title - and an eighteenth-century galleon.
Ultimately, McLaren's idea was to sail away from everything; from punk, from England, from the twentieth-century. And for McLaren, Peter Pan style pirates and Red Indian braves [5] were now sexier, more stylish, and more subversive of the cultural mainstream than rockers in their black leather jackets and ripped jeans.
Notes
[1] See David Connor's website page dedicated to Worlds End: click here.
Whilst Connor produced a number of drawings for the project that developed what Paul Gorman describes as the "twisted fairy-tale elements of McLaren's concepts" - three of which are included on the page linked to - Malcolm desired a much stronger-looking facade for his store; one that was rooted in history as well fantasy. See Gorman, The Life and Times of Malcolm McLaren (Constable, 2020), p. 457.
[2] Gorman informs us that whilst McLaren "oversaw the overhaul", it was carried out by Roger Burton and the electrician Andy Newman. But the latter were simply following instructions and the concept being realised was McLaren's own. See The Life and Times of Malcolm McLaren, p. 457.
[3] This phrase, which I associate with Deleuze and Guattari, refers to a place and time that exists very much now/here rather than nowhere. I discuss the idea in relation to the land of Cockaigne and the Big Rock Candy Mountain in a post of 10 August 2018: click here.
As for the idea of a clock that might strike for a 13th time, this is one that resonates within English literature. The line at the top of this post, for example, is a paraphrase of the very famous opening line of George Orwell's novel 1984. Essentially, it's an idea that casts doubt on reality.
[4] See Paul Gorman's post of 28 August 2014
published on his (always amazingly well-researched) website paulgormanis.com -
click here.
Readers might also be interested in Ben Westwood's post of 11 August 2017 on the Worlds End blog published on viviennewestwood.com: click here.
[5] Interestingly, McLaren's relation to the Scottish novelist and playwright J. M. Barrie - creator of Peter Pan - is little dicussed, even though he was clearly much influenced by the latter's adventures in Neverland as leader of the Lost Boys; adventures which involved dealing with pirates and redskins, as well as fairies and mermaids.
In a list for The Guardian of his top 10 books, compiled in February 2000, McLaren places Peter Pan at number one, describing it as the "best sex story" he has ever read: click here. As a possible explanation of what he meant by this, see Philip Hensher's article in The Spectator entitled 'The creepiness of Peter Pan' (11 June 2005): click here.
For a recent post related to this one entitled 'Out of the Punk Ruins and Into the Age of Piracy' (26 May 2024), please click here.
