No-Pan Kissa

Whatever the problematic sexual politics of such places, there was something undeniably charming about the Japanese coffee shops known as no-pan kissa that flourished in the 1980s, where the waitresses wore short skirts without underwear and served drinks and snacks to customers fascinated by what they saw reflected on the mirrored floors. 

Alas, such establishments rapidly declined in number as their owners made the fatal error of moving ever-further in the direction of naked truth and full-exposure: this trend terminating in the vaginal cyclorama wherein nude women would sit on the edge of a platform with their legs apart, inviting their male admirers to closely inspect their genitalia. 

As Baudrillard writes, all forms of seduction and traditional striptease pale before this spectacle of absolute obscenity and visual voracity that goes far beyond erotic playfulness towards extreme pornographic idealism. The men who pay to push their faces between open thighs and stare with mortal seriousness, never smiling or trying to touch, are participants within an orgy of realism.

The cunt, meanwhile, made monstrously visible, has simply become another empty sign in a hypersexual realm of simulation. That is to say, the object of desire is itself lost in close-up just as myopic voyeurs end by staring themselves blind. Without a little distance and ambiguity, a little secrecy and even, yes, a little romance (i.e. a metaphorical dimension) there can be no gaze, no seduction, and no sex.

Obscenity means nothing other than that the body and its sex organs are literally and often brutally shoved in your face; there is, says Baudrillard, a total acting out of things that ought to be subject if not to privacy, then to dramaturgy, a scene, a game between lovers.