Showing posts with label perseus. Show all posts
Showing posts with label perseus. Show all posts

18 Mar 2021

Talaria: On the Secularisation of Winged Footwear from Hermes to Jeremy Scott

 
Adidas Originals by Jeremy Scott 
JS Wings 2.0 Gold (2014)
 
 
As everybody knows, the first pair of winged sandals belonged to the Greek god Hermes ...
 
Made of imperishable gold, they enabled him to fly as swift as any bird and to move freely between worlds (which is handy when employed as a divine messenger). They also magically ensured that he left no footprint at the scene of a crime (which is convenient when out on the rob). 
 
Interestingly, Perseus famously wears the sandals to help him slay the Medusa. But how he came to be in possession of them - and what happened to them afterwards - I don't know.  
 
What I do know, however, is that we live today in a very different world; one in which, thanks to irreverent American fashion designer Jeremy Scott,  everyone is entitled to wear wings on their feet, not just gods and heroes ... 
 
Determined to become a fashion designer from a young age, Scott launched his own brand in Paris, in 1997, just a year after graduating from the Pratt Institute in New York, mixing street style, pop culture, and high fashion in a distinctive style. Although considered neither serious nor commercial by many within the fashion establishment, Scott became a cult figure with an enthusiastic fan base.
 
Recognising his talent and his appeal, Moschino appointed him as their creative director in 2013. But that's not what interests me here. What interests me here, rather, is his extraordinary collaboration with Adidas beginning five years earlier ...
 
When Adidas Originals launched Scott's eye-catching collection of footwear in 2008, his winged high-tops transformed the sneaker market and elevated him to superstar status with mass appeal. Since then, there have been various versions of the shoe, including my favourite version shown above from 2014, designed in reflective gold patent leather, with a gum sole speckled with gold dust.       
 
Who could ask for more? They make the talaria made by Hephaestus pale in comparison and John O'Connor's winged boots designed for Mr Freedom in the early 1970s - as famously worn by Elton John (and written about by Paul Gorman here) - look somewhat clumsy and clownish.