Showing posts with label pepsi. Show all posts
Showing posts with label pepsi. Show all posts

19 Sept 2014

Calimocho: On the Politics of Wine and Cola

 Andy Warhol: Coca-Cola (3), 1962


Probably the most powerful argument for choosing a cool can of Coke over a fine glass of wine remains that made by Andy Warhol and it's primarily a cultural-political argument tied to American consumerism, rather than one concerning taste (in either sense of the word) or sobriety:

"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."   
- The Philosophy of Andy Warhol, (Harcourt, 1975)

This is undeniably true and one senses something of this same patriotism and ironic egalitarianism of the market place - one might almost call it Coca-Cola communism - born of a New World dislike for Old World snobbery, in George Costanza's equally robust defence of Pepsi.

Reminded by Elaine that it's customary for guests to bring a bottle of wine to a dinner party, George informs her that he doesn't even drink wine - he drinks Pepsi. When Elaine scornfully tells him that he can't bring Pepsi to a gathering of grown-ups, George snorts: "You telling me that wine is better than Pepsi? Huh, no way wine is better than Pepsi."

Even Jerry's attempt to intervene by telling his outraged friend that the fabric of society is very complex and that one has to conform to all manner of customs and conventions, fails to placate George on this point. Later, in the car driving to the party, George asks: "What are we Europeans with the Beaujolais and the Chardonnay ...?" 

Still, none of this serves to explain Jeremy's discomfort at ordering a bottle of Barolo when on a date in an episode of Peep Show. He's obviously put off by the price (£45), but does he really think that wine is less delicious than hot chocolate or Coke? If so, this simply makes him juvenile rather than American does it not?    

Notes:

See Seinfeld, 'The Dinner Party', episode 13, season 5 (1994) and Peep Show, 'Burgling', episode 1, series 5 (2008).