Do you love Annabella?
Gold is what she holds.
I.
Having confronted the perceived greyness of English culture with nihilistic blackness during the punk period, McLaren and Westwood dramatically changed tactics (and shop design) during their pirate phase: now gold was the colour by which to challenge the three things they hated most: puritanism, provincialism, and poverty.
Just to be clear: by the latter, we refer to a certain spiritual condition; to
individuals bereft of ideas, imagination and a sense of adventure, rather than those
without money for the gas meter; to individuals whose vision of a post-punk
future involved either wearing raincoats and moaning about being on the dole, or adopting a gothic persona and pretending to be one of the undead.
Contra this model of either bleak or morbid miserabilism, Malcolm and Vivienne offered a new romanticism that was all about sun, gold, and piracy ...
II.
Thus it was that Seditionaries gave way to Worlds End and Malcolm's new group, Bow Wow Wow, was fronted not by a spiky-haired, pale-faced punk with green-teeth, but by an exotic-looking, 14-year-old girl called Annabella, who informed us that she didn't care about having no money, because she had gold in her hair.
And, besides, thanks to TEK technology, sang Annabella, she could steal the songs she loved to listen to by illegally taping them off the radio: "No silver, no copper / Cassette on my shoulder / I'm richer than Richard III / I don't need to work" [1].
The idea that you can look rich and feel powerful - without having any money - is an interesting one, rooted in both the concept of a natural (or savage) nobility and dandyism. It suggests that what matters most is not what you have in your wallet, but how you walk, talk, and present yourself; a combination of style, swagger and attitude.
And it's always important to be reminded that, for Malcolm, punk was about fighting for the right not to work - Cos work, is not the golden rule - and I happily endorse his suggestion that the unemployed be issued roller skates and paid in gold dust [2].
Jordan wearing a golden outfit from the
Worlds End Pirate Collection (A/W 1981)
Image reworked from a photo by Michael Costiff
Notes
[1] Lyrics from the Bow Wow Wow song 'Gold He Said', which originally featured on the 8-track mini-album Your Cassette Pet (EMI Records, 1980). Whilst Dave Barbarossa, Leigh Gorman and Matthew Ashman came up with the music, it was McLaren - a uniquely gifted lyricist - who came up with the words. Click here to play.
[2] This is something that all those dreary left-leaning punks who earnestly believed themselves to be part of a drab socialist revolution never understood. I would have loved to have been paid in gold dust when I was signing on during the 1980s - far more exciting than having to cash a giro at the post office every fortnight. I'm a little surprised, therefore, that Paul Gorman dismisses Malcolm's proposal as preposterous (though maybe he's a fan of Absurdism and means that in a good way); see The Life and Times of Malcolm McLaren, (Constable, 2020), p. 456.
Finally, note that the line quoted in italics is a lyric (again written by McLaren) from the second Bow Wow Wow single 'W.O.R.K. (N.O. Nah, No No My Daddy Don't)', (EMI Records, 1981): click here to play the extended version.
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