I.
As George once remarked to Jerry, when it comes to selecting a romantic partner you could do a lot worse than Mr. Peanut [1], the sophisticated and elegant figure - some might even call him a swell - who made a career with the American snack-food company Planters (a division of Kraft Heinz).
As George once remarked to Jerry, when it comes to selecting a romantic partner you could do a lot worse than Mr. Peanut [1], the sophisticated and elegant figure - some might even call him a swell - who made a career with the American snack-food company Planters (a division of Kraft Heinz).
Although probably better known in the US than the UK, he is reportedly of British heritage and goes by the real name of Bartholomew Richard Fitzgerald-Smythe (Mr. Peanut merely being a nickname based on his striking resemblance to a peanut in its shell).
With his top hat, monacle, and cane - not to mention white gloves and spats - Mr. Peanut has an iconic image, little changed since he first unveiled the look back in 1916 [2]. By the mid-1930s, Mr. Peanut was recognised wherever he went and his fame only increased when he later appeared in numerous TV commercials as an animated cartoon character.
More recently, he appeared as a stop motion figure in a real world setting. It wasn't until 2010, however, that Mr. Peanut was given his first lines to speak (though it's rumoured that the actor Robert Downey Jr. actually voiced the role and, in 2018, it was decided he should revert to being a strong silent type once more).
More recently, he appeared as a stop motion figure in a real world setting. It wasn't until 2010, however, that Mr. Peanut was given his first lines to speak (though it's rumoured that the actor Robert Downey Jr. actually voiced the role and, in 2018, it was decided he should revert to being a strong silent type once more).
Then, at the begining of this year, Planters took the extraordinary decision of killing the character off and replacing him with an infantile - supposedly cooler - incarnation called Baby Nut, who will reach out to the next generation.
The decision brought a (surprisingly) mixed reaction from fans, media commentators, and industry experts.
The decision brought a (surprisingly) mixed reaction from fans, media commentators, and industry experts.
II.
I suppose the nearest we have to Mr. Peanut in the UK is Bertie Bassett ... A cheeky little chap who has been part of British popular culture since 1929 and whose body appears to be composed entirely of liquorice; but then it takes all sorts I suppose.
Like Mr. Peanut, Bertie carries a cane, but he lacks the former's dapper appearance and slightly rakish charm.
Nevertheless, Bertie does have an eye for the ladies and he marked his 80th birthday in 2009 by marrying Betty Bassett - the face of Red Liquorice Allsorts (but presumably no relation) - at the Mondelēz International factory in Sheffield, home to many iconic brands and the largest confectionary site in Europe, producing around 40,000 tonnes of sweets and crisps each year.
Notes
[1] I'm referring to the episode of Seinfeld entitled 'The English Patient' [S8/E17], dir. Andy Ackerman, written by Steve Koren, which originally aired on March 13, 1997. Click here to watch the relevant scenes on YouTube.
[2] When, in 2006, Planters mooted the idea of refreshing Mr. Peanut's look by giving him a bow tie or pocketwatch, the public made it clear online that they didn't want to see any changes.
