You might have thought that the Movember Foundation - a charity dedicated to improving men's health and raising awareness of issues around male well-being - would be able to stage its events without attracting too much controversy or critical attention. But you'd be wrong. For even growing a moustache for thirty days can have prickly and pernicious political implications.
Indeed, according to Arianne Shahvisi and Neil Singh, the annual campaign which encourages men to proudly or humourously display facial hair during November and raise money for research into male-specific cancers, such as prostate and testicular cancer, is divisive, gender normative and racist. The problem, as they see it, is essentially twofold:
Firstly, women are effectively prevented from joining in the event, as females with facial hair are regarded as totally unacceptable within our culture (apart from the bearded ladies who appear in circus freak shows). Women who have attempted to show solidarity by relaxing their own shaving etiquette, have often been subject to vile and violent abuse across social media. No one, it seems, wants to see women with hairy legs or upper-lips.
Movember thus lacks inclusivity and serves as a reminder that "women should think carefully before subverting their sexually objectified bodies to join in with boy's games". What's more, the phallocentric decision to fetishize the moustache "reinforces the regressive idea that masculinity is about body chemistry rather than gender identity, and marginalises groups of men who may struggle to grow facial hair, such as trans-men".
Secondly, Movember sends out a very negative message to those minority-ethnic men who sport beards and/or moustaches as cultural and/or religious signifiers and for whom facial hair is neither optional nor something of a joke. For such men, including the millions of UK Muslims, Movember reinforces the othering of hairy, dark-skinned foreigners by the (usually) clean-shaven, white majority and invites laughter in and at their faces.
Thus, for a white man to temporarily grow a moustache as part of a sponsored activity is undeniably racist; at the very least, it displays the same kind of insensitivity and ignorance as shown by those who think it funny to wear blackface or appropriate certain symbolic items of clothing as fancy dress.
And so it's no real surprise to discover that Movember culminates in a number of gala costume parties that showcase what the movement is ultimately about: "white young men ridiculing minorities, and playing up to the lad culture within which the charitable practice has become embedded ... [whilst] female attendees take on the uniforms that now seem fit for any occasion, yet really for none at all: Playboy bunnies, air-hostesses, nurses, cheerleaders ..."
Sadly, because of its laddish tactics and macho bluster, it's doubtful that the Movember Foundation even succeeds in getting male health issues taken more seriously. One might suggest that if they genuinely want to change things and enable men to live healthier, happier lives then they might think more, for example, about deconstructing gender norms that encourage jerkish and destructive behaviour.
See: Arianne Shahvisi and Neil Singh, 'Why Movember isn't all it's cracked up to be', essay in the New Statesman, (27 Nov 2013). Click here.
For those interested in knowing more about the Movember Foundation (UK), click here.
