The Museum of Failed Products

 The Museum of Failed Products: Photo by Kelly K. Jones 

The Guardian, 15 June 2012

According to Oliver Burkeman, the vast majority of new consumer products - like new lifeforms - are destined to fail; to quickly and somewhat mysteriously be withdrawn from sale and so to vanish forever from the supermarket shelves back into the capitalist void.    

Or, more accurately, these thousands upon thousands of things - ranging from non-perishable food items and household goods to toiletries and innovations in pet care - find themselves stored for all eternity on the grey metal shelves of what has become known as the Museum of Failed Products. 

Operated by GfK and based in a business park outside the city of Ann Arbor in Michigan, the Museum of Failed Products is a place which at first makes you want to laugh and then, as the full horror of so much waste and failure hits home, makes you want to cry.

The Japanese have a phrase - mono no aware - which captures this bittersweet feeling, referring as it does to the pathos of things; i.e. to what we experience when confronted by the transient and tragicomic nature of existence and the futility of all human effort in the face of this.      

We can keep inventing, keep producing, and keep marketing new goods, but, ultimately, we too will end up being assigned a place on the shelves of the Museum of Failed Species. For just as the marketplace can do without yoghurt shampoo or breakfast cola, so too can the universe do without us.


Link: Oliver Burkeman's article in The Guardian that inspired this post can be found at: 
http://www.theguardian.com/lifeandstyle/2012/jun/15/happiness-is-being-a-loser-burkeman

My thanks to Simon Thomas for initially bringing this article to my attention.