Powertooling with Heide Hatry

 

Heide Hatry at the School of Visual Arts (New York)

 using her Fein Multimaster

 

 

There are many reasons to admire the German-born artist Heide Hatry. 

 

In no particular order, these might include:

(i) She's talented ...

 

(ii) She's intelligent ...

 

(iii) She's good-looking ...

 

(iv) She wears interesting footwear ... 

However, I think the thing I love the most is that she seems genuinely excited by her discovery of the Fein Multimaster; an oscillating power tool for cutting, sanding, and grinding [1].

 

In a recent post on Instagram, Heide gushes that the Fein Multimaster "opens up thousands of new possibilities" and thrills at the fact that it vibrates at a speed of up to 20,000 oscillations per minute! She even includes a short video of herself using the Fein Multimaster to create one of her smuggler bibles: click here.

 

Whether we might characterise Hatry's fascination with the Fein Multimaster as fetishistic is, of course, debatable; as far as I know she doesn't identify as a mechanophile and doesn't have a kinky attraction to machines, nor gain sexual satisfaction using hand tools. 

 

But she might do: although, even if she does, that would hardly be something unusual within a culture wherein everybody is enframed by technology and besotted with mechanical devices to a greater or lesser degree. 

 

Of course, it might be that I'm the one with the fetish; not so much for machines and power tools - I hate DIY, and my idea of Hell involves wandering for all eternity inside a giant B&Q - but for women operating machines and wielding power tools. 

 

Partly, it's a class thing; I've always been attracted to factory girls, particularly those of the 1940s, like Rosie the Riveter. 

 

But it's mainly due to the controversial music video for Benny Benassi's debut single 'Satisfaction' [2], featuring six sweaty young women in skimpy outfits in what is essentially a pervy ad for a range of power tools: click here.  

 

 

 [3]

 

 

Notes

 

[1] C. & E. Fein GmbH is a manufacturer of high-end power tools located near Stuttgart, Germany. Founded in 1867 by brothers Wilhelm Emil Fein and Carl Fein, the company invented the hand-held electric drill in 1895 and was responsible for many other innovations. Fein became best-known, however, for its Multimaster, the original oscillating multi-tool. 

      Readers who wish to do so can visit their website by clicking here. Or for more information specifically on the Multimaster, click here.  

 

[2] Italian DJ and record producer Benny Benassi is widely regarded as a pioneer of electro house, a genre brought into the mainstream with his 2002 summer club hit "Satisfaction", taken from the album Hypnotica (2003).  

      Initially, a music video was made featuring three men and a woman and consisted of one three-second take of the four people turning to face the camera and smile, played in slow-motion to match the length of the song. Various animations were overlaid, including close-up pictures of the lips of a man and a woman singing along to the song. It was rarely shown and is now barely remembered. Nevertheless, anyone interested in watching can click here.

       The second - and some would say infamous - video, directed by Dougal Wilson, and featuring the models Jerri Byrne, Lena Franks, Rachel Hallett, Natasha Mealey, Thekla Roth, and Suzanne Stokes, is, however, firmly lodged in the pop cultural (and pornographic) imagination.

 

[3] This collage features Rosie the Riveter, a model advertising the Fein Multimaster, and an actress from the music video for Benny Benassi's 'Satisfaction'. 

 

 

On the Politics of Lipstick

Victory Red lipstick by Elizabeth Arden

 No lipstick will win the war. But it symbolises why we're fighting. 

I.

Can we ever maintain a pure distinction between aesthetics and politics? I don't think so. In fact, it seems to me that questions to do with art, fashion, and the extraordinary profusion of forms and ideas belonging to modern culture are always at the same time questions to do with power and ways of living in the world; what I would term philosophical questions.       

And so, the question of cosmetics, for example, is just as important as a question concerning the economy. Examining our own thinking and discourse around the simple act of wearing lipstick allows us not merely to stage a strategic engagement with historical fascism, but to confront also the molecular fascism that exists in us all.   

In a preface to Anti-Oedipus, Foucault asks: How does one keep from being fascist? How do we rid our speech and our acts, our hearts and our pleasures, of fascism? It isn't easy. But there are a number of things one can do (or not do) and a number of things one needs to watch out for.

For example, it's wise to exercise caution before exclusively tying an ideal of Beauty to Nature and to Truth (and thus also to the Good). It doesn't necessarily make you a Nazi if you do so and believe chapped lips have some kind of transcendental superiority - it might mean, rather, that you're a Platonist, a puritan, or simply a sad militant always on the lookout for signs of decadence - but it's not coincidental that the Nazis did precisely this ... 


II.

As soon as they gained power in 1933, the Nazis not only started to prepare for war and to persecute the Jews, they also attempted to control every aspect of women's lives, including how they looked.

Although Hitler wanted German women to be the best-dressed in Europe, trousers were out (too unfeminine) and so was the use of fur in fashion (too cruel). He also disapproved of hair dye, thought perfume disgusting, and hated makeup - particularly lipstick, which he never tired of telling everyone was made from waste animal fat.

For the Führer, the fashions coming out of Paris, pioneered by designers like Chanel, encouraged an unnaturally slender (boyish-looking) silhouette; that was no good, as he wanted German women to be physically robust breeding sows; all hips and tits and no cigarettes, paint, or powder. Aryan beauty would be wholesome, clean, and fresh-faced; the antithesis of that artificial and androgynous look favoured by the Neue Frauen parading around Berlin during the Weimar period.    

Thus it was that the Allies - whether they liked it or not - were obliged to affirm the use of cosmetics. If loose lips sunk ships, then painted red lips would provide the kiss of death to the Third Reich. 

British women, therefore, applied makeup  - even though it became an increasingly scarce commodity traded on the black market - as a patriotic duty. It was what we might term an essential non-essential and even government officials realised that lipstick mattered as much to women as tobacco mattered to men.  

American girls - including those serving in the armed forces or working on factory lines - also continued to wear their lipstick with pride in order to retain their femininity, boost morale, and stick it to Hitler. Shades including Victory Red and Fighting Red were created by cosmetic companies such as Elizabeth Arden keen to do their bit for the war effort.

Feminists still celebrate J. Howard Miller's iconic figure of Rosie the Riveter, but it's often overlooked that she always had perfect makeup and never surrendered her right to be glamorous as well as strong and free.         

See: 

Michel Foucault, Preface to Anti-Oedipus, by Gilles Deleuze and Félix Guattari, trans. Robert Hurley, Mark Seem and Helen R. Lane, (University of Minnesota Press, 1983), pp. xi-xiv. 

Marlen Komar, 'Makeup and War Are More Intricately Connected Than You Realized', Bustle (28 Oct 2017): click here to read online.

Sandra Lawrence, 'Beetroot and boot-polish: How Britain's women faced World War 2 without make-up', The Telegraph (3 March 2015): click here to read online.

Elizabeth Nicholas, 'The Little-Known Lipstick Battle of World War II',  Culture Trip (14 June 2018): click here to read online.

Jane Thynne, 'Fashon and the Third Reich', History Today (12 March 2013): click here to read online. 

Note: this post was written in response to a series of comments on an earlier post on lips and lipstick: click here.