Scientologists
Dreaming of L. Ron Hubbard
Sun their perfect tits
As Foucault was at pains to point out, the Californian cult of the self that emerged in the 1960s combining an astonishing level of reactive narcissism with what can only be described as a form of zen fascism was - and remains - far removed from the Classical idea that one's principle duty is to care for the self via the disciplined application of aesthetic values to one's own life and existence.
Epimeleia heautou lies at the heart of Greco-Roman ethics and involves a multitude of complex techniques. But it doesn't mean simply being self-absorbed and self-attached and for Foucault our contemporary obsession with learning how to love our true selves or liberate our inner being from all that might otherwise prevent its unfolding via a combination of psychoanalysis, New Age religion, health foods, jogging, plastic surgery and lying by the pool, is diametrically opposed to what the Stoics might have had in mind for example.
The key difference is perhaps this: in antiquity, the self was an object to be fashioned or given style; in modern society it's a subjective identity to be discovered and in which we are imprisoned. Until we abandon the latter way of thinking based on the concept of soul-substance then we'll never really appreciate what it means to care for the self.
Note: LA Haiku by Zena McKeown was sent on a postcard from Los Angeles dated 12 Aug 2013.
