A Cheap Holiday ...

Sex Pistols: 'Holidays in the Sun' 

(Virgin Records, 1977) [1]
 

 

I. 

 

I don't know why - perhaps because I'm a little naive and trusting of his lyrical ability - but I always believed that Rotten had penned the memorable opening line of the Sex Pistols' fourth single: A cheap holiday in other people's misery.

 

It turns out, however, that it's borrowed from the Situationists who used the line during the events of May '68 to attack mass tourism, taking particular aim at Club Med; a French travel and tourism operator headquartered in Paris, who specialise in all-inclusive holidays. Founded in 1950, Club Med today owns or operates nearly eighty resort villages in locations around the world (although the company itself is now owned by a Chinese conglomerate).  

 

 

II.

 

The Situationists, led by the brilliant (but troubled) figure of Guy Debord, viewed mass tourism not as an opportunity for working-class people to travel to foreign lands, but as a manifestation of the Society of the Spectacle (i.e., a sociey in which authentic experience and real events are replaced by mere representation and one's relationships are increasingly mediated by images).

 

A package holiday is - as the name suggests - perfectly commodified and serves only to reinforce capitalist control and intensify the holidaymaker's alienation via the illusion of happiness; you think you're having fun, but actually you're having your soul sucked out of you and being prevented from actively engaging with your environment or knowing real pleasure.

 

What's more, mass tourism forces the local population to prostitute themselves and make their towns, cities, even whole countries attractive for visitors over and above their own needs. At first, everyone thinks it's great and tourism is a huge boost to the economy, but then, one day, they wake up inside a theme park and their traditional way of life has been rendered null and void.

 

Recently, in European cities including Barcelona and Venice, there have been anti-tourism protests; local residents finally deciding to try and resist their homeland and culture being turned into a consumable product by the Spectacle. One suspects, however, that these protests are in vain; too little, too late when the whole world has been Disneyfied and we are all tourists now [2].    

 

 

III.

 

Jean Baudrillard - who was a bit of a situationist himself - didn't quite say that tourism and terrorism are one and the the same thing, but he did argue that they are inextricably linked phenomena arising from the process of globalisation and that tourism is itself a form of terror as an avatar of colonisation and a viral infiltration of traditional cultures by foreign capital and alien values [3]. 

 

Like it or not, as you sit at the airport waiting to fly off for some winter sun, tourism imposes a universal and commodified experience upon the world and incites (sometimes violent and symbolic) acts of resistance from those who don't wish to see their singular experience Disneyfied and consumed by tourists; who understand that any culture that loses its singularity dies.     

 

Like it or not, no matter how much you paid for your trip and how much you love the locals and try to respect their way of life, you are still just enjoying:

 

 

 

Notes

 

 [1] 'Holidays in the Sun' was released on 14 October 1977 as the fourth single by the Sex Pistols. It reached number 8 in the UK charts. It also serves as the opening track to the album Never Mind the Bollocks, Here's the Sex Pistols which was released two weeks later (Virgin Records, 1977). To play the track and watch the official video on YouTube, click here. 

      Jamie Reid's artwork hijacked images from a Belgian holiday brochure and added speech bubbles with lyrics from the song. Unfortunately, the tourist company sued and the record sleeve (along with promotional materials that made use of the artwork) had to be withdrawn. Over 50,000 singles were recalled and re-issued in plain sleeves, although not before an estimated 5,000 had already been sold (one of which I bought). 

      Anyone with £2000 to spare can buy a 'Holidays in the Sun' poster from the London-based bookseller Peter Harrington: click here for details.  

  

[2] See the post titled 'Travels in Hyperculture with Byung Chul-Han 1: We Are All Tourists Now' (30 Jan 2022): click here.  

[3] I'm paraphrasing what Baudrillard writes in 'Where Good Grows', an essay written in 2005, which can be found in The Agony of Power, trans. Ames Hodges (Semiotext(e), 2010), p.102.    

 

 

A Town Called Prato (Notes on Sino-Italian Relations in the Age of Coronavirus)

I. 

The Italian city of Prato has a long and noble history that commenced with the ancient Etruscans and is home to many museums and cultural monuments. Lying north-west of Florence, it is Tuscany's second-largest city and an important industrial centre, particularly associated with the textile sector and the production of luxury leather goods that are sold all over the world and stamped with the names of the great Italian fashion houses.

Many factories and workshops, however, are no longer owned by local people. They are owned, rather, by wealthy Chinese investors (and often operated by criminal gangs). And they mostly employ tens of thousands of Chinese workers from Wuhan and Wenzhou - some of whom are working legally, many of whom are not.

New direct flight routes were established between China and Italy. Those who couldn't get official work visas paid people smugglers huge fees, which they then had to work off; a form of modern slavery enforced with the threat of violence. Those not making designer goods for the rich produced fast affordable fashion for the poor, eagerly sold via the high street retailers.   

There have been a number of police raids on these premises, but mostly the authorities turn a blind eye to what's been going on since the 1990s and the EU have also remained silent on the flouting of their own labour laws. For as one local official pointed out, the economic performance of his region is significantly better than in the rest of the country thanks to Chinese capital and cheap Chinese labour, so it would be crazy to intervene.

Of course, many Italians resent the Chinese immigrants, accusing them of undermining working conditions and lowering wages* - but what can they do? This is the brave new world of globalisation that the liberal elite promised would lead to opportunities for all. Don't mention organised crime and corruption, or rising tensions between the two communities, just enjoy the cultural diversity and order some kung pao chicken to takeaway.        

II.

On 31 December 2019, the Health Commission of Wuhan, Hubei, China, informed the World Health Organisation about a cluster of acute pneumonia cases with unknown origin in its province. On 9 January 2020, the Chinese Center for Disease Control and Prevention reported the identification of a novel coronavirus as the cause.

The first cases of coronavirus in Italy were confirmed on 31 January 2020, when two Chinese tourists in Rome tested positive for the disease. Six weeks later, and Italy has the world's highest per capita rate of coronavirus cases and is the country with the second-highest number of positive cases (as well as deaths) in the world, after mainland China.

On 8 March 2020, Prime Minister Giuseppe Conte announced that all of Lombardy and 14 other northern provinces were being quarantined; the following day, this lockdown was extended to the entire country and nearly all commercial and social activity has since ground to a halt.

At the time of writing (12 March), Italy has had over 15,000 confirmed cases and over 1000 deaths. On a brighter note, there have also been 1,258 recorded recoveries. 

Ironically, the Chinese authorities have offered medical assistance and supplies and, according to a Beijing news agency, China and Italy have reaffirmed their close bilateral ties in a phone call between respective foreign ministers; Luigi Di Maio apparently congratulating his Chinese counterpart for the robust action taken by China in preventing the spread of the disease and saying that Italy can learn much from China's successful experience in combatting the virus. 

Notes

* It's vital to note that just as Chinese migrants aren't responsible for the negative consequences of globalisation, nor are they to blame for the spread of coronavirus in Italy. In fact, in Prato, where there are at least 45,000 Chinese citizens (including those there illegally), there are so far no recorded cases of the disease. Something that those who would seek to politicise this health crisis in often racist terms might like to consider.

See: D. T. Max, 'The Chinese Workers Who Assemble Designer Bags in Tuscany', The New Yorker, (16 April 2018): click here. Note: this essay originally appeared in the print edition under the headline 'Made in Italy'.