I've expressed my contempt for those professional network hippies and Silicon Valley fascists at LinkedIn before on Torpedo the Ark - click here - but their Open to Work feature launched in 2020 (which has only just come to my attention) really takes the biscuit ...
Designed to let recruiters and potential employers know that you are available for new job opportunities - the feature works by securing a green-coloured slave collar round your profile picture - they may as well have asked members to hold up a cardboard sign with the words willing to work scrawled on it!
The primary issue, then, is that the feature makes a job seeker appear desperate: even some career experts agree with this and suggest it may warn off some employers - those who prefer to discreetly headhunt talented candidates, for example - whilst leading others to make derisory salalry offers [1].
But the deeper issue, for me at least, has to do with the philosophy behind such a feature; for it echoes, does it not, those terrible words written on the gates of Auschwitz: Arbeit macht frei ...
II.
This infamous slogan originated from a popular 19th century novel by Lorenz Diefenbach, the title of which - Die Wahrheit macht frei (1873)
- refers to the phrase used by Jesus: 'And the truth shall set you
free' (John 8:32). However, the book reimagines this as 'work makes free' and that's what really struck a
chord with the Nazis and other advocates of an ultra-strong work ethic.
Following their coming to power in 1933, the Nazis first utilised it in programmes designed to combat mass unemployment in Germany. But it is now forever associated in the cultural imagination with the concentration camps and forced labour carried out in the most atrocious conditions imaginable; the only freedom being death.
Interestingly, the Nazis seemed to have used the slogan on the gates of
Auschwitz neither with the intention to mock the inmates nor provide
them with false hope. It was employed, rather, in the sincere belief that
endless labour and self-sacrifice does result in a form of spiritual
freedom.
In other words, it illustrates their idealism, not their
cynicism; just as 'Open to Work' doubtless illustrates the good intentions of the good people at LinkedIn and is not an attempt to humiliate and make members look needy.
Notes
[1] For a discussion of whether you should (or should not) use LinkedIn's 'Open to Work' feature, see Elizabeth Perarson's article in Forbes (Sept 2024): click here.
Musical bonus: Bow Wow Wow, 'W.O.R.K. (N.O. Nah, No No My Daddy Don't)', (EMI, 1981): click here for the extended 12" remix. This track, with lyrics written by Malcolm McLaren, is an amusing rejection of the work ethic. The sleeve, designed by Jamie Reid, also makes clear of how such an ethic can become malignant and fall into the black hole of fascism:










