Travels in Hyperculture With Byung-Chul Han 2: Is There an Alternative to Tourism?

(Polity Press, 2022)

 

 

I. 

I closed part one of this post with a question that Byung-Chul Han puts to his readers: "When the 'here and now' becomes a repeatable there and later, will we have gained something or lost something?" [a] 

 

To put this slightly differently: should we celebrate becoming hypercultural tourists, or should we discard our Hawaiian shirts and seek out an alternative way of being in the world? Might we, for example, endeavour to become pilgrims - walking the earth and giving form to the formless, making the fragmentary whole, as Zygmunt Bauman [b] would have it? 

Well we might: but probably this would be futile. For hyperculturality is an evironment that produces (and allows for) a particular type of tourist - not pilgrims. Bauman, says Han, remains a romantic thinker who fails to recognise what is so unique about the hypercultural tourist; one who "knows neither longing nor fear" [41]. 

 

Unlike pilgrims, for example, hypercultural tourists always remains in the here and now; they are not "on their way to a counter-world, to a There" [40]. 

 

Having said that, I still wonder if there is an alternative to tourism ... Or must we all learn to laugh like Odradek [c] and accept ourselves as patchwork individuals with multicoloured natures? 

 

 

II.

 

It's obviously important to get terms straight: to understand that hyperculturality is a contemporary phenomenon that is uniquely different to interculturality, multiculturality, and transculturality ...

 

According to Byung-Chul Han, the first two of these things are historically "connected  with nationalism and colonialism" [53] and, philosophically, they "presuppose the introduction of an essentialist notion of culture" [53]. 

 

As for transculturality, which is all about transgression and the crossing of borders, that also has nothing to do with hyperculturality, wherein different cultural forms are simply placed side by side in a "borderless hyperspace" [56] and one is afforded the opportunity (as a tourist) to browse. 

 

Hyperculture also differs from multiculture "insofar as it involves little remembrance of origin, descent, ethnicity or site" [56-7].    

In sum: 

 

"Contemporary culture is marked not by the trans, the multi or the inter but by the hyper. The cultures between which an inter or a trans would take place are un-bounded, de-sited, and de-distanced: they have been turned into hyper-culture." [56]

 

Hyperculturality also "presupposes certain historical, sociocultural, technical and media processes" [57] and is linked to "a novel experience of space and time, a type of identity formation and a form of perception" [57]. 

 

 

III.

 

One of the things I like about hyperculture is that it doesn't regard appropriation as something sinful. 

 

Indeed, hyperculture desires and requires an intense level of appropriation in order to effect a dynamic process of transformation and engineer difference. Nothing is seen as alien and off-limits or has protected status; nothing belongs to anyone. Everything exists for consumption ...

 

One might ask at this point how hyperculture differs then from late capitalism; is it not just the cultural logic of the latter in much the same way as postmodernity was formerly described by its critics [d]? 

 

I'm not sure Han addresses this question. Though he does say that supermodernity - unlike postmodernity - is not ironic; it contains "an affirmation that the ironic mode cannot grasp" [68]. It's also friendlier, says Han. Which is nice, I suppose, as friendliness promises "maximum cohesion with minimum connectedness" [69].   

 

 

IV.

 

Perhaps, in the end, the tourist is simply another kind of wanderer; a figure that Nietzsche praised in Human, All Too Human (1878-80) [e]. Both wanderer and tourist move in a de-sited world and lack any final destination. However, whilst acknowledging the similarities, Han ultimately rejects this comparison:

 

"The wanderer's form of existence [...] does not resemble that of the hypercultural tourist. His way of walking still lacks the leisureliness that characterizes the tourist. And the world of the 'wanderer' is still peppered with deserts and abysses." [75]

 

Despite everything, says Han, Nietzsche "remained a pilgrim" [76] at heart and his wanderer remained on the path of struggle and suffering (a via dolorosa). 

 

And despite Nietzsche's remarkable far-sightedness, "he could not yet have suspected what kind of culture would emerge [...] He did not develop the idea of a hyperculture." [65]

V.

 

Han closes his study with a section entitled 'Threshold'. In it, he makes yet another return to Heidegger; if Nietzsche didn't quite see what was coming, Heidegger saw it emerging and rejected it outright:

 

"For him, hyperculture would be the end of culture as such. He repeatedly laments the loss of the homeland [Heimat]. The media, too, are blamed for the disappearance of the homeland, and ultimately also for the disappearance of the world." [77]

 

It's mass media - and now social media - which has carried people away into illusionary worlds that are not worlds, turning them into tourists. There's nothing primordial (from the perspective of Being) about surfing the internet. 

 

For Heidegger, the world has material reality - its a place of rocks and trees and meadows in bloom, as well as jugs and bridges and things made by hand - it's not a simulation made up from signs and images which we stare at on a screen, rather than dwell within. 

 

As a Lawrentian, of course, I'm naturally sympathetic to Heidegger's construction of a simplistic and romantic counter-world, as Han calls it; it might lack plurality and diversity, but at least it includes books, animals, and silence. 

 

Ultimately, one has to choose: to be a pilgrim-wanderer who crosses thresholds in silence but with a face "contorted in pain" [83]; or a hypercultural tourist "smiling serenely" [83] and chatting endlessly. Homo dolores, or Homo liber - I'll let you decide ... 

 

 

Notes

 

[a] Byung-Chul Han, Hyperculture, trans. Daniel Steuer, (Polity Press, 2022), p. 37. All future page references to this work will be given directly in the post. 

 

[b] Byung-Chul Han refers us to Bauman's text Life in Fragments: Essays in Postmodern Morality, (Blackwell, 1995). As we will see, Han doesn't seem convinced by Bauman's attempt to resurrect the pre-modern figure of the pilgrim; one that re-theologizing thinkers and those looking for a fixed abode or home in the traditional sense often fall back on  

[c] Odradek is the strange creature in Kafka's short story 'The Cares of a Family Man' (see Collected Stories, trans. Willa and Edwin Muir, (Everyman's Library, 1993), pp. 183-85. 

      Like many other critics and thinkers, Han is fascinated by Odradek's hybrid identity and the fact he has no attachment to any site, or home. He writes: "Odradek's identity is not controlled by any teleology [...] he is not part of any purposive horizon [...] it is an identity that is cobbled together from various parts" and his laugh "has something ironic, mocking or uncanny about it" [48]. 

      However, although Odradek's nature "does somewhat resemble the patchwork structure of hypercultural identity" [49], he is not, concludes Han, a hypercultural tourist in the full sense.   

[d] I'm thinking here of the Marxist critic Frederic Jameson and his 1991 study Postmodernism, or, the Cultural Logic of Late Capitalism (Duke University Press). For Jameson, postmodernism is a form of mass-popular culture driven by capitalism that also obliges us to consume.

 

[e] See aphorism 638, in Section 9 of Nietzsche's Human, All Too Human. 

Travels in Hyperculture With Byung-Chul-Han 1: We Are All Tourists Now

 

In nil sapiendo vita iucundissima est

 

 

I.

 

As Jarvis Cocker correctly observed back in 1995: Everybody hates a tourist [a]. 

 

However, according to German philosopher Byung Chul-Han, writing ten years later in his 2005 study Hyperkulturalität [b] - and in agreement with the British ethnologist Nigel Barley - we are all more or less tourists dressed in Hawaiian shirts today; not because of a universal desire to explore faraway lands and experience foreign cultures, but because there are now no faraway lands or foreign cultures in a globalised world [c].

All that remains post-globalisation is hyperculture, or what some refer to as supermodernity; an era of accelerated technological change that results in a transformation of time and space - and, indeed, our very humanity. 

 

Hyperculture goes way beyond anything foreseen by Zarathustra, though perhaps he glimpsed something of it when he flew into the future [d]. To understand it a little better, let's take a closer look at Byung Chul-Han's study ...  

 

 

II.

  

The Greeks, of course, had a profound understanding of culture in terms of harmonious manifoldness; that is to say, unity in diversity cultivated on the very soil of discord and difference. Culture, for the Greeks, is what Nietzsche regards as the giving of style to various forms of life (whereas barbarism - the very opposite of culture - is precisely a "lack of style or a chaotic jumble of all styles" [e]).  

 

Byung Chul-Han also returns to the ancient Greeks on the question of culture. His reading, however, is informed by Hegel rather than Nietzsche, although in his Lectures on the Philosophy of History (1837), the former also speaks of the genesis of Greek culture in terms of heterogeneity and otherness in need of being overcome. 

 

In other words, whilst Greece was born of an original chaos of peoples, it was only via a long process of discipline and breeding that the true spirit of Greece could unfold. 

 

But whilst Hegel "tries to do justice to the fact" [3] that heterogeneity is an elementary aspect of the Greek character, once they have forged a European identity he stresses the importance of belonging to a happy home in which there is no longer any desire for that which is outside or alien; the foreign is now dismissed and it's all about family and fatherland.

 

This might have some negative consequences - such as being unable to see beyond one's own position or hear strange sounds - but, as Herder argues, it is precisely this myopia and deafness that allows for a state of cheerful self-contentment: "'National happiness' emerges because the 'soul' forgets the 'manifold dispositions' that dwell within it and elevates a part of itself to the status of the whole" [5].   

 

This type of happiness is unknown or of little interest to tourists in Hawaiian shirts. For they lack style, that is to say, lack the self-discipline needed for culture in the old sense characterised by closing one's eyes and one's ears to certain sights and sounds in order to see what is near to hand and hear the song of one's own soul. 

 

Han writes:

 

"Their happiness is of an altogether different kind; it is a happiness that emerges from an abolition of facticity, a removal of the attachment to the 'here', the site. In their case, the foreign is not 'sickness'. It is something new to be appropriated. The tourists in Hawaiian shirts inhabit a world that unbounds itself, a hypermarket of culture, a hyperspace of possibilities." [5-6]

 

Thus, these tourists in a hypercultural reality - which some, like Ted Nelson, term Xanadu - are just as content as natives living in a spiritual homeland bound by borders and rooted in bio-terrestrial reality (blood and soil), and they are certainly freer in many regards.  

 

 

III. 

 

The irony, of course, is that we were promised by the globalists that new modes of transport and new communications technology would open up the world and expand our horizons. But globalisation has shrunk cultural space and condensed everything:

 

"Heterogeneous cultural contents are pushed together side by side. Cultural spaces overlap and penetrate each other. This unbounding also applies to time. Not only different sites but also different time frames are de-distanced [...] Cultures implode; that is, they are de-distanced into a hyperculture." [9]

 

Again, some seem perfectly okay with this (although their happiness is reminiscent of that experienced by Nietzsche's letzter Mensch, which he describes as the happiness of a flea). Others, however, are not so pleased and feel obliged to offer resistance:

"There are many for whom [hyperculture] means the trauma of loss. Re-theologization, re-mythologization and re-nationalization are common reactions to the hyperculturalization of the world. Thus, hypercultural de-siting will have to confront a fundamentalism of sites." [10]

That doesn't sound great. Deleuze and Guattari, who famously discuss all this in terms of de- and reterritorialization, warn of the dangers of attempting to recodify the world and form neo-territorialities based upon past ideals and the invention of new falsehoods. Ultimately, such neo-territorialities are, at best, "artificial, residual, archaic" [f] and, at worst, prone to quickly becoming fascistic.   

But I'm not sure how much we need to worry: mythical time (in which everything and everyone has a fixed place) is surely over. And so too is (linear) historical time. We are left, then, like it or not, living in this time; the time characterised by Vilém Flusser as that of the bit (rather than the image or the book):

 

"It lacks any comprehensive horizon of meaning. It is de-theologized, or de-teleologicized, into an 'atom-like' 'universe of bits', a 'mosaic universe' in which possibilities 'buzz' like points, or 'sprinkle' like 'grains', as 'discrete sensations' [...] 

      In this 'universe of points' [...] Dasein is surrounded by freely hovering possibilities. In this way, the 'universe of points' promises greater freedom. After all, the future is 'everywhere' that I 'turn to'." [12]

 

Heidegger might not like it - may think it compromises authenticity, dis-inherits Dasein, and produces a dictatorship of the They - but  I have to admit, I rather like the sound of this space-time that is more vortex than void, particularly as it allows also for increasing interconnectedness (with others and with things), expanding the future by creating an abundance of relations and possibilities. 

 

Whether this is driven by Eros, or a more perverse inclination, is debatable. But it's certain that even though hyperculture may help to bring about new forms and possibilities of being, Heidegger would not be persuaded to consider the upside of life today: "Faced with a colourful patchwork society, he would invoke the 'we' of a community of fate." [14]       

 

Ultimately, Heidegger is interested in dwelling, not travel and tourism. And he would fail to see that hyperculture is not merely universal monoculture. Sure, you can buy a Big Mac anywhere in the world - but it's fusion food that really defines what's going on today: 

 

"This hypercuisine does not level the diversity of eating cultures. It does not just blindly throw everything into one pot. Rather, it thrives on the differences. This allows it to create a diversity that would not be possible on the basis of preserving the purity of local food cultures. Globalization and diversity are not mutually exclusive." [16] [g]

 

 

IV.

 

As might be clear, devising a (non-essentialist) model of contemporary culture that is able to capture the dynamism of what's unfolding today isn't easy. And to be fair, Byung-Chul Han does a pretty good job. 

 

One understands from reading his essay how hyperculture is detached from any origin and brings heterogeneous elements together in such a manner that ideas of near and far, indigenous and foreign, become untenable; how culture is now boundless and unrestricted and we are all tourists within it. Not so much nowhere, as prepared to bid farewell to a here "that used to give Being its auratic depth, or rather the semblance of an aura" [34].           

 

We might also describe this culture as rhizomatic in nature - and Han credits Deleuze and Guattari for developing a concept in their work which "proves suitable for the description of certain aspects of hyperculture" [27]. He also summarises it for readers unfamiliar with the idea:

 

"The 'rhizome' denotes a non-centred plurality that cannot be subjected to any comprehensive order [...] Thus, a rhizome is an open structure whose heterogeneous elements constantly play into each other, shift across each other and are in a process of constant 'becoming'. The rhizomatic space is a space not of 'negotiation' but of transformation [...] Rhizomatic distribution, even dispersal, de-substantializes and de-internalizes culture and thereby turns it into hyperculture." [27-28]    

 

We can contrast this with an arboreal model of culture with its deep roots and branches. Further - and finally - rhizomatic hyperculture is not one of inwardness or remembrance. It has, if you like, no soul; or, to use Benjamin's favoured term, no aura - "the resplendence and radiance of a specific 'here and now' that cannot be repeated there [34]. 

           

Still, as Han notes, there's no need to lament de-auratization in terms exclusively of loss (such as loss of origin, loss of essence, loss of authenticity, or even loss of Being as Heidegger would have it). Maybe - just maybe - something good will come of all this; "another reality, which shines in the absence of the auratic" [36].

 

The question is: "When the 'here and now' becomes a repeatable there and later" [37], will we have gained more than we lose? 

 

To find out how Byung-Chul Han answers, readers are invited to click here for part two of this post.

 

 

Notes

 

[a] Pulp, 'Common People', single release from the album Different Class (Island, 1995). 

[b] Byung-Chul Han, Hyperkulturalität: Kultur und Globalisierung, (Merve Verlag, 2005) This text has now been pulished in an English translation by Daniel Steuer, (Polity Press, 2022) and page references given above refer to this edition of the work, rather than the German original. 

[c] Just to clarify at the outset: when Byung-Chul Han speaks of a hypercultural tourist, he does not necessarily mean someone who is always jet-setting or globetrotting: such a person is already a tourist when at home; there is no here or there or any final destination to arrive at. 

[d] See Nietzsche, Thus Spoke Zarathustra, 'Of the Land of Culture'. 

      Han credits Nietzsche with being "one of the few thinkers capable of looking far ahead, of resonating with vibrations that came from the future" [31]. Indeed, I might be being unfair to Zarathustra in suggesting that the idea of hyperculture was beyond his ability to conceive. Perhaps the thing that ultimately lets Nietzsche down is his insistent aestheticism, which "tends towards a re-teleologization, a re-theologization, of culture" [33].  

[e] Nietzsche, 'David Strauss, the Confessor and the Writer', in Untimely Meditations, trans. R. J. Hollingdale, (Cambridge University Press, 1992). p. 6. 

[f] Gilles Deleuze and Félix, Guattari, Anti-Oedipus, trans. Robert Hurley, Mark Seem, and Helen R. Lane, (The Athlone Press, 1994), p. 257. 

[g] Interestingly, it's not just Heidegger who has an issue here. As Han reminds us: "Out of a fear of diversity, Plato already condemned the use of spices and the manifold dishes of Sicilian cuisine." [17] Amusingly, the attempt to maintain cultural purity and defend national cuisine always leaves one with egg on face.