Notes on the Case of Bettie Page

Image via Bettie Page on Facebook

According to Hugh Hefner, who featured her in Playboy as the January Playmate of the Month in 1955, Bettie Page was an iconic figure who significantly influenced American society. I don't know to what extent that's true, but she has certainly secured her place within both the popular cultural and pornographic imaginations (helping, in fact, to blur the distinction between the two).     

It seems that almost everyone knows - and almost everyone loves - Bettie, with her shoulder-length jet-black hair and amazonian figure (amazonian in the camp Russ Meyer manner rather than in the classical Greek sense). Indeed, over sixty years since her modelling heyday and eight years after her death, her estate still continues to rake in the millions and she continues to exert her charm. 

So I suppose the question is ... why? 

According to one commentator, the answer is because Page appeals to a large female fan base as a sexually liberated body positive role model. She may have been abused as a child and suffered serious mental health problems after she stopped modelling, but she's not regarded as a tragic figure or as a victim. On the contrary, for many women she embodies vibrancy, self-confidence, humour, and intelligence.

Again, I don't know to what extent these claims are true, but I'm inclined to accept that many women - particularly those who identify as sex-positive feminists or in some sense queer - feel a strong emotional bond to Bettie Page in much the same way - and for many of the same reasons - they do to Betty Boop in her pre-Hays Code prime [click here].*

The argument is that Page puts the rrr into pinup girl and that there's something a bit punk rock about her look and her attitude - something that I'm also happy to concede. Her imperfections and unconventional looks offer an alternative to the cultural ideal of beauty and she encourages us to challenge stereotypes and affirm our own individual quirks. 

Page also subscribed to a punk ethos in that she styled her own hair and makeup for photo shoots and handmade most of the clothes she wore when modelling. Not that she wore many clothes, of course, and usually they were worn only so that might teasingly be removed.

For Bettie was a gal who liked to be naked and challenged the idea that there was anything indecent or shameful about the body - a view which, interestingly, didn't seem to conflict with her devout Christian faith. As she told one interviewer who challenged her on this: 'I don't believe God disapproves of nudity. After all, he placed Adam and Eve in the Garden of Eden naked as jaybirds.' 

In sum, Page is a fascinating case study who combines contradictory elements and playfully subverts not just ideas of beauty and morality, but also the awful seriousness of the sex industry; she was what Nietzsche would have called a comedian of the ascetic ideal - a knowing parody of the pinup rather than the queen of such. Thus, those who speak of her authenticity have misunderstood her appeal, which is that of the fraud who is always mocking everything and everyone with her performance.

Notes 

* I'm not trying to denigrate Miss Page by comparing her to an animated character. I'm perfectly aware that Betty Boop is a 2-dimensional fictional figure whilst Bettie P. is a fully-rounded actual woman. Nevertheless, there's something wonderfully cartoonish about the latter and it's surely not coincidental that illustrator Dave Stevens based a character on her in his successful 1980s comic book The Rocketeer.  

See: Tori Rodriguez, 'Male Fans Made Bettie Page a Star, but Female Fans Made Her an Icon', The Atlantic (6 Jan 2014): click here. 

Watch: Bettie Page Reveals All, a documentary film dir. Mark Mori (Single Spark Pictures, 2012): click here for the official trailer.

And for five minutes of joy, click here.