B is for ... Baudelaire, Bataille, Barthes, and Baudrillard

B is for ... 

Baudelaire, Bataille, Barthes, and Baudrillard

 

 

There are many French things that I love beginning with the letter B - from a big bowl of bouillabaisse served with crusty baguette slices, to Brigitte Bardot on the beach in her bikini [1]. 

 

Even four of my favourite French writers have surnames beginning with the letter B - Messrs. Baudelaire, Bataille, Barthes and Baudrillard - and this perhaps explains why it is that I can never think of one without also thinking of the others [2].  

Obviously, as a 19th century poet and critic, Baudelaire knew nothing of those who came a century after him. But it might be interesting to briefly recall what Bataille, Barthes, and Baudrillard said about the author of Les Fleurs du mal ... 

 

 

Bataille on Baudelaire (Désirer l'impossible) 

 

In his essay on Baudelaire in La Littérature et la Mal (1957), Bataille says that the former desired the impossible as a response to the utilitarian demand that we be reasonable as well as make ourselves useful. It is in this desire for the impossible and a useless expenditure of energy, that man discovers his authenticity and poetry locates its task. 

 

This, of course, is a Romantic vision; but it is one that Bataille in his own quest for the impossible - i.e., a simultaneity of contrary experiences - continues and yet exceeds. 

 

 

Barthes on Baudelaire (La Vérité emphatique du geste)

 

Whilst it's true that he only produced one sustained piece of writing on Baudelaire - and this on a relatively marginal aspect of the latter's work, namely, his failed theatrical projects - Baudelaire nevertheless remains a point of reference throughout Barthes's oeuvre. 

 

Indeed, as one commentator has recently pointed out, the phrase quoted from Baudelaire's Exposition Universelle (1855) concerning 'the emphatic truth of the gesture in the important moments of life' is one that "punctuates Barthes's published work throughout, from one of his earliest essays to his very last book on photography, and is closely associated with another persistently recurring motif: the concept of numen, a term used to designate a static gesture expressing divine authority" [3]. 

 

Baudrillard on Baudelaire (L'Objectivation absolue de l'art)

 

By his own admission, Baudrillard's relationship with the world of art has always been one marked by a certain ambivalence: "I come from a moralist, metaphysical tradition, a political and ideological tradition that has always been wary of art and culture in general [...]" [4]

Nevertheless, he is obviously interested in how art from Baudelaire to Warhol has been involved in staging its own disappearance and meeting the challenge posed to it not only by an age of mechanical reproduction, but by consumer capitalism which turns everything into merchandise (i.e., objectifying everything in terms of market value).

 

It was Baudelaire, says Baudrillard, who first came up with a radical solution to this problem. Instead of offering a defence of the traditional status of the work of art based on aesthetic value and seeking art's salvation in and on its own terms - art for art's sake - Baudelaire calls for an acceleration of the processes unfolding within modernity and for art's absolue objectification:

 

"Since aes­thetic value risks alienation from commodity, instead of avoiding alienation, art had to go farther in alienation and fight commodity with its own weapons. Art had to follow the inescapable paths of commodity indifference and equivalence to make the work of art an absolute commodity." [5]

      

This, says Baudrillard, is what a work of art should be; "it should take on the characteristics of shock, strangeness, surprise, anxiety, liquidity and even self-destruction, instantaneity and unreality that are found in commodities" [6]. 

 

The reason Baudelaire still interests and seems so relevant today is not because of his poetry, but because via his ironic logic the work of art was able to sparkle in its own venality and become "a pure object of marvellous commutability" [7].   

 

 

Notes

[1] Readers may recall that I wrote about the history and politics of the bikini in a post published in August 2016, which was illustrated with a photo of 19-year-old Bardot wearing her two-piece swimsuit on the beach at Cannes in 1953: click here.

[2] Of course, there are other reasons apart from an onomatological coincidence as to why these four writers are closely related and it would make for an interesting philosophical and literary study to trace out their shared ideas and concerns.   

 

[3] Douglas Smith, '"La Vérité emphatique du geste dans les grandes circonstances de la vie": Baudelaire, Barthes and the Hysterical Gesture', Irish Journal of French Studies, Vol. 21 (2021), pp. 99-121.  

      In this essay, Smith examines the significance of Baudelaire for Barthes and attempts to answer the question of what that might tell us in turn about the former. He does this by tracing out the manner in which Barthes deploys the quotation from Exposition Universelle and by paying particular attention "on the value to be attributed to exaggeration or excess in the communication of meaning through gesture and language, a phenomenon that both Barthes and Baudelaire associate with hysteria, as either something to be ironically assumed (Baudelaire) or ambivalently exorcized (Barthes)". 

 

[4-6] Jean Baudrillard, 'Simulation and Transaesthetics: Towards the Vanishing Point of Art', International Journal of Baudrillard Studies, Volume 5, Number 2 (July, 2008): click here to read online. 

      This paper was given as a lecture at the Whitney Museum (New York) in 1987. It also appears in Jean Baudrillard, The Conspiracy of Art: Manifestos, Interviews, Essays, ed. Sylvère Lotringer, (Semiotext(e) / MIT Press, 2005), pp. 98-110.