Showing posts with label jeff heapy. Show all posts
Showing posts with label jeff heapy. Show all posts

30 Jun 2025

In Defence of the Red-Haired Girl in the Freshpet Commercial

She's right ... and he's a schmuck
 
 
I. 
 
One of the ads on TV that I always like to watch - even though it increasingly irritates me - is the one for Freshpet, starring Gabrielle Johnsen and Jeff Heapy (and featuring Pepper the dog) [1] ...
 
You know the one, I'm sure: it's the one in which a man dumps his girlfriend because she objects to his keeping dog food in the fridge, despite his smug parroting of the manufacturer's tagline: It's not dog food, it's food food. 
 
For as the pretty, well-dressed young woman with red hair logically points out, if it's food you feed your dog, then it's dog food - regardless of any marketing bullshit to the contrary.  
 
 
II. 
 
Now, I suspect most people - even those who, like me, prefer cats - would agree that our canine companions deserve the best quality food; i.e. delicious and nutritious meals made with farm-fresh produce and high quality sources of protein that will hopefully ensure they enjoy long, healthy, and happy lives. And if the ingedients can also be locally sourced thus helping to support small-scale farmers, all the better! 
 
(Scott Morris, the co-founder and president of Freshpet, is another of those corporate hippies promoting a green agenda who likes to be seen as a virtuous and responsible member of the business community; caring for pets, people, and planet, as he puts it.) [2]      
 
However, that doesn't justify some jerk ejecting a young woman invited over for dinner from his expensive apartment and then slamming the door in her face, simply because she's uncomfortable with the idea of storing food intended for human consumption alongside food designed for mutts in the same refrigerator.  
 
It's incredibly rude, if nothing else. 
 
And the fact that he would rather eat on the kitchen floor next to his dog and thus pass up the opportunity for intercourse with a beautiful woman - albeit one who is perhaps a little overly concerned about food hygiene and maybe a tad cynophobic (as sensed by Pepper from the start) - makes him a fucking schmuck, as Richard Lewis would say.    
 
 
  
  
Notes
 
[1] To watch the Freshpet dinner date commercial on YouTube, click here
      The ad was made by the independent agency Terri & Sandy (NYC) and first broadcast in April 2023. 
 
[2] See the Freshpet website: click here.