Happy to Live in a Soulless World

 Cover art for Jean Baudrillard's Carnival and Cannibal 

(Seagull Books, 2010)

According to Roger Sandall, Disneyfication is the fourth and final stage of what he terms designer tribalism; the way in which a primitive, often savage but nonetheless authentic culture is finally reduced to the level of puerility within the Romantic imagination.

I have no arguments with this, but what Sandall doesn't seem to recognise is that the West has ruthlessly subjected its own culture and history to a similar process - something that Baudrillard was at pains to point out in a late essay entitled Carnival and Cannibal. 

Thus, whilst it's true that the West has obliged non-Western peoples the world over to accept modernity and wear a smiley white face, so too do we figure in this grotesque masquerade, effectively having carnivalized and cannibalized ourselves long before exporting such practices globally. 

The fact is, modernity spares no one: it's a great collective spectacle and swindle wherein "multiracial civilization is merely a trompe-l'oeil universe in which all particularities of race, sex and culture can be said to have been falsified to the point of being parodies of themselves". 

In other words, Western civilization has not triumphed - or, if it has, it has triumphed at the cost of its own soul. Still, this may not be a bad thing ... a soulless future and a disenchanted world may yet be the most beautiful (in its indifference, its irony, and its seductive emptiness). 

And if you think you might prefer to live instead in a world of fundamental values and absolute certainty, of sincerity and sovereignty, authenticity and enthusiasm, then I suggest you pledge allegiance to the Islamic State.

Notes

Roger Sandall writes about Disneyfication and the other three stages of Noble Savagery in an Appendix to The Culture Cult, (Westview Press, 2001), pp. 179-81.

Baudrillard's essay, Carnival and Cannibal, is translated by Chris Turner, (Seagull Books, 2010). The line quoted from is on p. 9.  

The Culture Cult

Westview Press (2001) 

The fact that this is a badly written and bad tempered book with a strangely dated frame of reference, lacking both philosophical rigour and insight, certainly detracts from but doesn't entirely negate the fact that it's an interesting study on what has once more become a vital question - namely, that of culture and civilization. Or, rather, culture contra civilization.

Roger Sandall - a former lecturer in Anthropology at the University of Sydney - is not a man who likes to leave anyone in any doubt where he stands. In The Culture Cult he offers an unambiguous critique of romantic primitivism and an unapologetic defence of modernity and Western civilization. He also analyses how designer tribalism is used to undermine the values and achievements of the latter by people who, for one reason or another, choose to reject civil society, science, and secularism.

For those who often violently oppose corrupt (i.e. complex) modernity in favour of pre-modern ways of life - such as radical Islamists, for example - human rights, healthcare, and education are besides the point. They insist on the moral superiority of their traditions and beliefs and offer a fictionalized account of the past to justify this insistence. Depressingly - and disastrously - as members of religious and/or ethnic minorities who have migrated to the West, they are encouraged (often by those who mean well) to effectively lead separate lives based on practices and views that are at irreconcilably at odds with the world around them and which thus keep them trapped in poverty, superstition, and ignorance. This often leads to resentment, criminal behaviour and, ultimately, opens a pathway to extremism. 

Sandall regards everything associated with noble savagery and the culture cult as bad news. And he is at pains to remind us that most traditional cultures "feature domestic oppression, economic backwardness, endemic disease, religious fanaticism, and severe artistic constraints", concluding that if you want to live a free and full life then it might be worth your while defending civilization - not stone age stupidity or a sentimental ideal of Otherness.

Remember: the life of the Maasai warrior who drinks fresh blood from the neck of a cow, is no more noble, authentic, or spiritually enriched, than the life of an American tourist sipping a can of Coke.