Showing posts with label goodby silverstein and partners. Show all posts
Showing posts with label goodby silverstein and partners. Show all posts

29 Jan 2019

The Surreal Resurrection of Salvador Dalí

Still from a promotional video for Dalí Lives (2019)
© Salvador Dali Museum, Inc., St. Petersburg, FL.

If someday I die, though it is unlikely, I hope the people will say: 'Dali is dead - but not entirely'.


I.

I have to admit: I've never been a great fan of Dalí.

Having said that, I did once make a trip to Figueres, his hometown, in order to visit the Dalí Theatre-Museum, that's famously topped with giant eggs.

And I do love the fact that the railway station at Perpignan, which Dalí declared to be the centre of the universe after experiencing a moment of cosmogonic epiphany there in 1963, has a large sign proclaiming the fact.  

What's more, Dalí is also responsible for inspiring the title of Serge Gainsbourg's infamous love song, having once declared: "Picasso is Spanish ... me too. Picasso is a genius ... me too. Picasso is a communist ... moi non plus."

So, whilst not a fan, there are elements of his work and aspects of the man and his life that I nevertheless greatly admire. Not least of all his attitude towards death: a biological fact that he refused to believe in. Indeed, in his final public appearance (until now), Dalí made a brief statement to the effect that, because of their vital import to humanity, a genius doesn't have the right to die. 

This idea amuses me and, as someone who - despite the evidence - doesn't quite accept their own death as a future certainty, I'm sympathetic to it. That is to say, whilst I understand it's a possibility - and, since my own father died, death could even be said to run in the family - I also think that, as a writer, as long as I still have something to say, then this affords me protection.


II.

Thirty years after his death, aged 84, in January 1989, Dalí is back - proving once more that Nietzsche was right to assert that some individuals are born posthumously and that the day after tomorrow belongs to them.  

I don't know how Jesus pulled off his final stunt, but Dalí has achieved his uncanny resurrection with the assistance of the curators at the Salvador Dalí Museum in St. Petersburg, Florida, working in collaboration with the clever people at San Francisco ad agency Goodby Silverstein and Partners, using the very latest AI-based digital technology.

Visitors to the exhibit, which opens in April, will be able to interact with the artist via a series of screens, as well as enjoy the collection of his works. For those who can't wait or those who, like me, can't go, here's a taste of what can be experienced: click here.  


Thanks to Kosmo Vinyl for tipping me off about the exhibition and suggesting this post.