A banned promotional image for The Great Rock 'n' Roll Swindle
Designed by Jamie Reid (1979)
I. Cash from Chaos
Some of Jamie Reid's most provocative images produced during the Sex Pistols period came after the group itself fronted by singer Johnny Rotten had imploded and McLaren's management company, Glitterbest, had passed into the hands of the receivers.
This includes, for example, the above artwork designed to promote the fabulously ambitious project known as The Great Rock 'n' Roll Swindle; a project which set out to paradoxically mythologise and demythologise the Sex Pistols whilst also exposing the greed, cynicism and corruption at the heart of a music industry that ruthlessly exploits young talent as well as the loyalty of fans.
Based on the design of the American Express credit card,* the Sex Pistols are identified as being the Artist (or Prostitute). Of course, anyone's name could be inserted here, providing they have what it takes to generate income for the Record Company (or Pimp), which controls every aspect of the Artist's career and uses the monies earned to increase their power and diversify their business (perhaps even starting their own airline).
The Swindle, ultimately, is nothing other than the operation of the free market itself; for what's more anarchic (and amoral) than the unrestricted flows of capital? We all get cash from chaos - but particularly those who have resolved all values into commercial value and found a way to co-opt even the most radical and revolutionary of forces.
The Swindle, ultimately, is nothing other than the operation of the free market itself; for what's more anarchic (and amoral) than the unrestricted flows of capital? We all get cash from chaos - but particularly those who have resolved all values into commercial value and found a way to co-opt even the most radical and revolutionary of forces.
The relationship between punk and capitalism is an interesting one: I'd like to think that the former is a genuinely decoded flow of desire and not ultimately identical with capitalism's own game of deterritorialization. Unfortunately, I'm not entirely convinced of this; too many punks - like too many hippies before them - went on to make too much money and establish successful (and seemingly interminable) careers.
II. Servicing the Fetishes of the Pop World
II. Servicing the Fetishes of the Pop World
Jamie Reid's punk Amex card isn't simply making a point about the exploitative nature of the music business from a financial perspective, however. It also hints - in fact, it explicitly suggests with its language of pimping and prostitution - that there's also a sleazy, sexually abusive game being played by those in positions of power (including rock stars, DJs, and record company executives).
At the time, I don't remember anyone being particularly concerned about this; there was the same jokey, nudge-nudge, wink-wink attitude to paedophilia as there was to rape. Either that, or people simply turned a blind eye to what was going on. It's precisely this aspect, however, that resonates most strongly with many people today in the era of the #MeToo movement and Time's Up campaign.
Thus, when watching The Great Rock 'n' Roll Swindle now, one of the more unpleasant and truly shocking scenes takes place at a brothel based at the Cambridge Rapist Hotel, where Steve Jones encounters a record boss awaiting trial on a child molesting charge. Whether this was intended to alert people to the perverse underbelly of the entertainment industry, or simply amuse viewers of the film, is debatable.
It's worth noting, however, that McLaren was not adverse to exploiting young flesh himself in order to create a stir; from his use of a picture of a naked boy posing with a cigarette on an early t-shirt design, to his attempts to embroil members of Bow Wow Wow - including their 14-year-old singer, Annabella Lwin - in a sex scandal, via a photographic recreation of Manet's Le déjeuner sur l’herbe.
It's worth noting, however, that McLaren was not adverse to exploiting young flesh himself in order to create a stir; from his use of a picture of a naked boy posing with a cigarette on an early t-shirt design, to his attempts to embroil members of Bow Wow Wow - including their 14-year-old singer, Annabella Lwin - in a sex scandal, via a photographic recreation of Manet's Le déjeuner sur l’herbe.
In the end, no one is innocent ...
Notes
Perhaps not surprisingly, American Express were not best pleased with Reid's artwork and claimed copyright infringement. An injunction was issued and the graphic immediately withdrawn by Virgin.
For those who are interested, the writer Paul Gorman provides more details of the smoking boy t-shirt designed by McLaren on his very wonderful blog devoted to all aspects of visual culture: click here.
See: The Great Rock 'n' Roll Swindle, dir. Julien Temple (1980): click here to view the trailer.
For those who are interested, the writer Paul Gorman provides more details of the smoking boy t-shirt designed by McLaren on his very wonderful blog devoted to all aspects of visual culture: click here.
See: The Great Rock 'n' Roll Swindle, dir. Julien Temple (1980): click here to view the trailer.
