Showing posts with label herb peterson. Show all posts
Showing posts with label herb peterson. Show all posts

10 Mar 2017

On Fast Food and Film Theory



Everyone knows what an Egg McMuffin is: a delicious combination of egg, bacon and melted cheese inside a toasted English muffin, it's Herb Peterson's great contribution to culinary culture.

But not everyone knows what a MacGuffin is ...    

A MacGuffin is a plot device, commonly used in films (not least of all by Hitchcock, who popularised the term), that often takes the form of a desired object of apparent value and significance to those who know its secret, but mysterious and meaningless to those who don't. This object can pretty much be anything; a person, a place, an event, or a Maltese falcon and it doesn't matter why it matters - just so long as it sets up a story and then drives the action along.    

In other words, the nature of the MacGuffin is immaterial and completely contingent. Whereas the nature of the Egg McMuffin is - in its key ingredients at least - essentially fixed and non-exchangeable; it can't be an Egg McMuffin without the griddle fried egg and toasted English muffin.

Yes, the medallion of back bacon can be replaced with a sausage patty - and I'm also prepared to regard the slice of processed cheese as optional - but, if you remove the egg and serve what's left inside between two slices of toast (or even a crumpet posing as a muffin), then, as far as I'm concerned, you've not only ruined breakfast, but fundamentally misunderstood Herb Peterson's fast food take on Eggs Benedict.