Dior: Joy (2018): click here
I. Joy *
Somethings are so perfect they deserve to be acknowledged as such. And the TV ad by Dior for the fragrance Joy, directed by Francis Lawrence and starring the sublimely beautiful Jennifer Lawrence, is one such thing.
Somethings are so perfect they deserve to be acknowledged as such. And the TV ad by Dior for the fragrance Joy, directed by Francis Lawrence and starring the sublimely beautiful Jennifer Lawrence, is one such thing.
It's visually stunning, as one might expect, as the 28-year-old American actress frolics in a swimming pool with a jellyfish, playfully spits water at the camera, lounges in the sun, and floats beneath the stars, etc.
But - crucially - it also has a magical soundtrack supplied by The Rolling Stones; an irresistable slice of psychedilic pop entitled 'She's a Rainbow' ...
But - crucially - it also has a magical soundtrack supplied by The Rolling Stones; an irresistable slice of psychedilic pop entitled 'She's a Rainbow' ...
II. She's a Rainbow **
'She's a Rainbow' featured on the (much-maligned at the time, but now critically-acclaimed) album Their Satanic Majesties Request (1967) and was also released as a single in the US (although it wasn't a big hit, peaking at number 25 in the charts).
Simplistic, repetitive, and, at times, childlike, it's been described as the prettiest and most un-Stoneslike of all songs written by Jagger and Richards, and features a string arrangement by John Paul Jones, piano by Nicky Hopkins, and the magnificent refrain she comes in colours (the title of a single released 12 months earlier by the LA band Love, led by singer-songwriter Arthur Lee).
I'm not, for obvious reasons, a great fan of The Rolling Stones and although perfumed pop perfection smells less of teen spirit and more of a multi-million dollar licensing deal, I love this hippie-trippy song nevertheless ...
Notes
* Created by François Demachy, Joy incorporates notes of mandarin, zested bergamot, rose, jasmine, and sensual sandalwood. It is intended to be an olfactive interpretation of light and is Dior's first major fragrance launch since J'adore back in 1999. For more details, visit the Dior website: click here.
Readers might also note that the fragrance's name is not linked to Lawrence's Oscar-nominated role in the 2015 film Joy (dir. David O'Russell); that's simply a happy coincidence. And although Jennifer and Francis Lawrence have frequently worked together, they are not, in fact, related; the shared surname is simply another coincidence.
** 'She's a Rainbow' is something of a favourite not only with Stones fans, but advertising executives, having featured in several other commercials over the years as well as the Dior ad; these inlude one for Apple in 1999, who wanted to promote their colourful i-Mac computers, and, more recently, one for Acura's RDX in 2018. The song is thus what Arthur Daley would call a nice little earner for Mick and Keith, who, unlike some artists, happily embrace commercial licensing of their songs.
As the Stones continue to play 'She's a Rainbow' live, one assumes it's one of the two songs on Their Satanic Majesties Request that Jagger and Richards still think fondly of, despite both having dismissed the album as basically not very good.
Play: The Rolling Stones, 'She's A Rainbow', from Their Satanic Majesties Request (Decca, 1967): click here to play the full version (with intro) on YouTube courtesy of Universal Music Group.
Readers might also note that the fragrance's name is not linked to Lawrence's Oscar-nominated role in the 2015 film Joy (dir. David O'Russell); that's simply a happy coincidence. And although Jennifer and Francis Lawrence have frequently worked together, they are not, in fact, related; the shared surname is simply another coincidence.
** 'She's a Rainbow' is something of a favourite not only with Stones fans, but advertising executives, having featured in several other commercials over the years as well as the Dior ad; these inlude one for Apple in 1999, who wanted to promote their colourful i-Mac computers, and, more recently, one for Acura's RDX in 2018. The song is thus what Arthur Daley would call a nice little earner for Mick and Keith, who, unlike some artists, happily embrace commercial licensing of their songs.
As the Stones continue to play 'She's a Rainbow' live, one assumes it's one of the two songs on Their Satanic Majesties Request that Jagger and Richards still think fondly of, despite both having dismissed the album as basically not very good.
Play: The Rolling Stones, 'She's A Rainbow', from Their Satanic Majesties Request (Decca, 1967): click here to play the full version (with intro) on YouTube courtesy of Universal Music Group.
