Framestore Chauffeur ad for Galaxy/Dove (2013)
dir. Daniel Kleinman
I have to confess that upon first viewing the Galaxy TV ad which appears to star Audrey Hepburn alongside male model-of-the-moment Nick Hopper, I thought it was just a particularly lovely lookalike.
But then, watching it for a second and third time, the realisation dawned that there was more going on here than initially met the eye; that it was in fact a commercial reliant upon the very latest in visual effects and, although filmed on the Amalfi coast, it was ultimately an Uncanny Valley production.
And, sure enough, upon investigation, it turns out that the ad does use CGI in order to create what is not only a chocolate lover's fantasy, but a spectrophile's wet dream.
The only concern, perhaps, is what it tells us about our digital culture; is there not something cadaverous beneath the technological wizardry?
Why have cotton when you can have silk?
Why have live actors when you can have dead icons?
The only concern, perhaps, is what it tells us about our digital culture; is there not something cadaverous beneath the technological wizardry?
Why have cotton when you can have silk?
Why have live actors when you can have dead icons?
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