24 Aug 2023

I on Sports: One Guy's Opinion of Football as a Televised Global Spectacle


 
According to Roland Barthes, professional sport in general - and perhaps football in particular - is a modern phenomenon cast in the ancestral form of spectacle:
 
"At certain periods, in certain societies, the theatre has had a major social function: it collected the entire city within a shared experience: the knowledge of its own passions. Today it is sport that in its way performs this function. Except that the city has enlarged: it is no longer a town, it is a country, often even, so to speak, the whole world ..." [1]
 
That's true, I suppose - and even more so now, 60-odd years after Barthes was writing, when football is played, watched, and talked about in almost every corner of the planet; from Timbuktu to Tipperary. 
 
Only the Olympics comes close to capturing the huge global audience that the World Cup attracts every four years; we're quite literally speaking about billions of (mostly poor) people enthralled by the sight of 22 millionaire-idiots kicking a ball about for 90 minutes in the attempt to score a goal. 
 
It's arguable, of course, that the fans in the stadium are more than mere spectators; that everything that the players on the pitch experience, they also experience; that unlike theatre or cinema goers, football supporters actively participate in the spectacle and may even help to determine the outcome of the game. 
 
But then, the vast majority of fans are not actually pitchside; they're watching the game on TV and I would suggest that's a whole different kettle of fish; this is football that is no longer sport in the old (noble) sense of the term, but sport as choreographed entertainment and commercial product; sport in an age of hyperreality and hypercapitalism.
 
The agony and the ecstasy of the football fan is not so much liberated any longer, as cynically exploited and I woud suggest that the game has now lost its beauty, its innocence, and its meaning. But then, as Sam Malone would say: This has been just one guy's opinion ... [2]
 
 
Notes
 
[1] Roland Barthes, What Is Sport? trans. Richard Howard, (Yale University Press, 2007), pp. 58-59.  

[2] See Cheers, season 6, episode 2, 'I on Sports' (Feb 1988), dir. James Burrows: click here to see all of Sam's sports editorials. 

 
For a related post to this one on football and the (lost) art of time-wasting, click here


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