Magic Moments (In Memory of Joyce Greenfield 1931 - 2013)

 Joyce Greenfield and Perry Como 

sharing a magic moment 

Time can't erase the memory of 

These magic moments filled with love 

 

 

Like many people, I associate the popular song 'Magic Moments' composed by Burt Bacharach, written by Hal David, and recorded by Perry Como in 1957 [1], with TV ads for Quality Street [2].   

 

But when I listen to it, I also think of my best friend's mother who loved the song so much she had it played at her funeral service in 2013 [3].  

 

At the time, I didn't quite understand the choice; didn't know if it primarily revealed her sense of fun, her passion for smooth American crooners, or her love of confectionery.  

 

But having just re-read a quote from Malcolm McLaren in Paul Gorman's biography, I think I finally understand why the song held such profound meaning for her generation. Recalling his own childhood in the late 1950s, McLaren explains how it captured the pure optimism of an era transitioning away from post-War austerity into a period of consumer affluence and joyful exuberance:

 

"As well as 'Rock Around the Clock' I heard Perry Como's 'Magic Moments', which our mother had bought. The sound became interesting to me, because it seemed to be a language that everybody emotionally felt in some way. They responded to it. It could have been absolutely inane if you sat down and thought about it, but that didn't matter because it was a train people wanted to get on. They all thought it sexy, and so did I." [4]  

 

 

Notes

 

[1] 'Magic Moments' was originally the B-side of Perry Como's 'Catch a Falling Star' (RCA Victor, 1957), released in December 1957. However, such was its popularity that the single effectively became a double A-side and the song charted in its own right, reaching number one in the UK thereby becoming Como's biggest UK hit. To watch Como and friends performing the song back in the day, click here. Or for audio only, click here. 

 

[2] For non-British readers, I should explain that Quality Street is a tin of mixed toffees and chocolates first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire and, since 1988, produced by Nestlé. A real Christmas favourite, it was named after J. M. Barrie's popular four-act comedy Quality Street (1901). 

     

[3] Born in Bethnal Green in 1931, Hannah Joyce Greenfield - known as Joyce by friends and family - was evacuated to Wales during the Blitz, returning to London towards the end of the War, finding employment in the rag trade having left school at fourteen. 

      After marrying, she and her husband, John, moved like so many other Eastenders to Essex, where they raised three children; a daughter, Lynne, and two sons, Peter and Andrew. The latter recalls that his house growing up was always full of the popular music from the 1950s and '60s and that his mother was particularly fond of singing along to Perry Como's 'Magic Moments'.

     Joyce - who in some ways was like a second mother to me, so much time did I spend at her house with my friend Andy - sadly passed away on 29 November 2013, aged 82. Her funeral took place (like my mother's ten years later) at South Essex Crematorium, on 13 December 2013.      

 

[4] Malcolm McLaren quoted by Paul Gorman in The Life and Times of Malcolm McLaren (Constable, 2020), p. 31.