10 Mar 2017

On Fast Food and Film Theory



Everyone knows what an Egg McMuffin is: a delicious combination of egg, bacon and melted cheese inside a toasted English muffin, it's Herb Peterson's great contribution to culinary culture.

But not everyone knows what a MacGuffin is ...    

A MacGuffin is a plot device, commonly used in films (not least of all by Hitchcock, who popularised the term), that often takes the form of a desired object of apparent value and significance to those who know its secret, but mysterious and meaningless to those who don't. This object can pretty much be anything; a person, a place, an event, or a Maltese falcon and it doesn't matter why it matters - just so long as it sets up a story and then drives the action along.    

In other words, the nature of the MacGuffin is immaterial and completely contingent. Whereas the nature of the Egg McMuffin is - in its key ingredients at least - essentially fixed and non-exchangeable; it can't be an Egg McMuffin without the griddle fried egg and toasted English muffin.

Yes, the medallion of back bacon can be replaced with a sausage patty - and I'm also prepared to regard the slice of processed cheese as optional - but, if you remove the egg and serve what's left inside between two slices of toast (or even a crumpet posing as a muffin), then, as far as I'm concerned, you've not only ruined breakfast, but fundamentally misunderstood Herb Peterson's fast food take on Eggs Benedict.         


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