Showing posts with label the punctum. Show all posts
Showing posts with label the punctum. Show all posts

25 Sept 2013

Reflections on Photography and Ethnoelephantology



Photo taken at London Zoo (Getty Images, 1971)   

I love this photograph: taken when girls wore hot-pants and were encouraged to pose provocatively with great beasts; when a trip to the Zoo was an opportunity for laughter and excitement rather than learning about conservation projects.

But it might be asked what it is about this photograph that so fascinates and moves me, apart from the obvious elements already mentioned (i.e. the nostalgia for times and fashions gone by and the none-too-subtle suggestion of eroticism as a crucial component of human-animal relations).

Well, firstly, I am struck by the fact that this photograph captures a real and unique moment which it faithfully reproduces to infinity. In other words, whilst the photograph mechanically repeats what can never be repeated existentially, the event itself is "never transcended for the sake of something else" [4].

Secondly, I am charmed by the posed element in the picture; that is to say the manner in which both girl and elephant invent new bodies and voluntarily transform themselves in advance into images, thereby lending themselves to the game of selfhood and representation. Today, in this digital age of smart phones, selfies and social networks, it's no big deal for people to be able to produce, manipulate and circulate their own image. But back in the early-1970s, when this picture was taken, there was still a great deal of nervous joy about having a photo taken and seeing the results (becoming the object of one's own gaze). And I think we see something of this innocence in this picture.
      
But still this isn't what makes me love the photo: there is still something else in it that provokes and seduces; something that Roland Barthes refers to in Camera Lucida as the punctum. For Barthes, the punctum is that element within the photo which produces an agitation of some kind and sends the viewer off on an imaginary adventure. It punctuates the conventional cultural elements that make up the photo's composition and which serve to produce a polite and predictable effect upon those who see it, reinforcing their views and tastes and beliefs about the world. And so, in this way, the punctum also pricks the viewer.

What pricks me then about this photo of an elephant and a girl and ultimately makes me love it so? There has to be some small detail which is there to be seen, but which initially escapes notice. Is it the bird flying overhead? No, it isn't that. Is it the lovely shape of the elephant's trunk as it embraces the young woman? No, it isn't that either. Nor is it the amusing look on her face, the fabric of her shorts, or the manner in which she knowingly grabs the elephant's tusk (described as an ivory reach around by my friend Z who has a talent for this kind of thing - providing apt descriptions that is, not symbolically jerking off elephants).  

No, the punctum is provided by the fact that the photographer has managed to catch the model's left hand at just the right degree of openness and happy abandonment; a few millimetres more or less and her body would no longer have been offered to the viewer, as to the beast, with benevolence and generosity.

It is doubtful that the photographer intended to do this. For as Barthes explains, the detail which pricks us is never strictly intentional and probably must not be so; "it occurs in the field of the photographed thing like a supplement that is at once inevitable and delightful; it does not necessarily attest to the photographer's art; it says only that the photographer was there, or else, still more simply, that he could not not photograph the partial object at the same time as the total object" [47].    

The punctum, then, is the unintended and unscripted detail; the off-centre element that disrupts the unary space of the photograph generated by what Barthes terms the studium and transports us as viewers into the realm of bliss (where objective interest gives way to that which is individually affecting).    


See: Roland Barthes, Camera Lucida, trans. Richard Howard, (Vintage, 2000).