Abbey Clancy and friends in the new ad for Veet and Scholl
(Virgo Health/PA, 2014)
Just when I thought I'd finished with the question of female objectification, model and Strictly Come Dancing winner Abbey Clancy appears semi-nude in the company of five mannequins as part of a new promotional campaign for hair-removal specialists Veet and leading foot-care brand Scholl.
Ms Clancy is literally prepared to play the dummy in order to encourage other women to have the confidence to expose their legs and feet with pride. She informs us with all the spontaneity and warmth of a corporate sex doll reading a press release written by condescending and misogynistic morons:
"With such a busy lifestyle and a little girl to run around after I barely have time to visit a salon for beauty treatments, so easy-to-use products such as Scholl Velvet Smooth Express Pedi and Veet EasyWax help me get long-lasting professional results from home. It's not just about how great your feet and legs look, but how you feel when they are prepped and ready to bare as soon as the sun comes out!"
Rather coyly, and unlike her plastic associates, Ms Clancy keeps her knickers on. Presumably this is to help us spot which one she is. It is also intended to eroticize the image. But, dear Abbey, don't you know that whether she is in or out of her underwear makes very little difference to the desirability of modern woman having lost her nakedness long ago?
No matter how prepped your legs and feet might be and no matter how much you may flaunt your body, you do so in what Lawrence describes as a non-physical, merely optical aspect and your nudity is about as interesting as a dolls, cut off from any mystery or charm.
In fact, it's even less interesting and little wonder that many men will look at this picture and quickly decide in favour of the mannequins: for why desire an object still tainted with traces of subjectivity when one can love an object free from all residual humanity?
