On the Poetry and Politics of Modern Advertising

One of the more surprising things about Lawrence is his admiration for the writing skills of Jazz Age American advertisers, who discovered how to seduce consumers via a dynamic use of language. Anticipating by three decades Roland Barthes's mythology on detergents and Omo euphoria, Lawrence argues that some of the cleverest literature today is contained in ads for washing powders: 

"These advertisements are almost prose-poems. They give the word soap-suds a bubbly, shiny individual meaning which is very skilfully poetic, would, perhaps, be quite poetic to the mind which could forget that the poetry was bait on a hook."

He doesn't go so far as President Coolidge, who, in a speech three years earlier (1926), declared that advertising ministers to the spiritual side of trade and serves not merely to sell the American Dream, but inspire, ennoble, and redeem mankind, but Lawrence does concede that the commercial world has found a way to bring forth a genuinely imaginative reaction from its customers, just as modern poetry was losing its ability to do so.

Of course, Lawrence being Lawrence, he can't leave things there; can't resist - regrettably in my view - expressing his rather tired and tiresome contempt for the public who are, apparently, passively manipulated by advertising, failing to see or even feel the hook as it catches hold of them:

"The public, which is feeble-minded like an idiot, will never be able to preserve its individual reactions from the tricks of the exploiter. The public is always exploited and always will be exploited. The methods of exploitation merely vary. Today the public is tricked into laying the golden egg ... into giving the great goose-cackle of mob-acquiescence. ... The mass is forever vulgar, because it can't distinguish between its own original feelings and feelings which are diddled into existence by the exploiter."

This, as we now know, is a simplistic view of advertising and of the role played by the consumer. A view born of Lawrence's naive understanding of modern capitalism and the fact that he insists on subscribing to what Foucault terms a repressive hypothesis in which power is viewed negatively, in terms of oppression, rather than considered as a productive network which circulates throughout the entire social body and which is linked to pleasure by many complex mechanisms (not just poetry).  

Notes

D. H. Lawrence, 'Pornography and Obscenity', essay in Late Essays and Articles, ed. James T. Boulton, (Cambridge University Press, 2004), pp. 233-53. Lines quoted are on p. 238.

See also: Roland Barthes, 'Soap-Powders and Detergents', in Mythologies, selected and trans. by Annette Lavers, (Paladin Books, 1973), pp. 40-2. In this short but brilliant piece, Barthes discusses the poetry, politics, and psychology of advertising.

On Reading between the Lines

Smart Women Read between the Lines: A Reader's Journal

by Julie Hellwich and Haley Johnson, (Chronicle Books, 2007)

A friend writes to say how much she enjoyed a recent post, but then adds that in order to understand it fully she was obliged to read between the lines - a skill which, apparently, smart women everywhere are highly accomplished in, but a notion which I find problematic.

For whilst I might be persuaded that the silence and purity of the blank page is the very space of literature and would certainly concede that all good writing has a symbolic aspect in which meaning is often wilfully disguised via the use of rhetorical techniques such as irony and insinuation, I’m nevertheless wary of those crypto-theologians who insist that the truth of each and every text is always concealed beneath the words themselves (esoterically addressed to that discerning reader who has managed to divine authorial intent).

And, ultimately, I worry that, in reading between the lines and searching for an invisible logic, Miss Sherwood is simply taking what Henry James identified as the easier option. In other words, sometimes the careful analysis of what is actually written on the page is harder than the hermeneutic interpretation of the void between words, or the imaginative exploration of subliminal depths.

Picture This (On the Evil Genius of the Image)

There is a great affectation in ascribing meaning to the photographic image. 

To do so is to make objects strike a pose. - Jean Baudrillard

I have recently developed a liking for taking photographs, though perhaps it would be better to call the images produced visual fragments (or simply snaps). 

For photographs are taken by photographers and refer us to an aesthetic practice with its own history, and I'm not a photographer. Nor do I know much (or care much) about photography as an art form or technical pursuit. 

I simply enjoy taking random snaps of objects that have in some mysterious manner captured my attention and, as it were, revealed something of themselves. This aspect is crucial: I don't choose the objects or imagine the world (in the same way that I don't speak language). There's nothing imaginary about the production of images or subjectively predetermined.

Pictures - the very rare ones that work at any rate - are not merely representations of something else which can immediately be understood and discussed in conventional and critical terms. Rather, they are fatal objects in their own right which allow an impersonal and inhuman reality to shine through in a way that is untainted and unmediated; what Baudrillard refers to as the transparency of evil (the showing-through of the world as is, rather than as we would have it).  

When you see a picture of this kind, there's nothing to say about it, nothing to know. Any attempt to drape meaning over it or identify the author of the image as if that will tell you something essential, is futile and inappropriate. A great image, in other words, renders silent and is the site of disappearance (the fact that so much has been written on photography is therefore somewhat ironic). 

Now, this is not to say or imply that any of my snaps are rare in this sense. But, in their naivety and imperfection - in their lack of title and date - perhaps a small number have something diabolical about them ... 

On the Question of Ooze and Intelligence

The modern word ooze derives from an Old English noun (wōs) for a thick, often unpleasant liquid; at best, think tree sap - at worst, think pond scum or pus. 

Its use as a figurative verb, however, is more recent; people have only been oozing certain qualities since the period of late Middle English. Today, people are said to ooze all sorts of thing - confidence, charm, sex appeal ... - but I have never heard before this week someone say of another person that they oozed intelligence and I have to admit the idea has troubled me ever since. 

For I suppose, despite my libidinal materialism and background in Lawrence (who famously writes on this question in terms of blood), I've always thought of intelligence as a form of Geist or animating spirit that irradiates from an individual rather than oozes, lighting up their features and quickening their movements.

Now, I know that this is to reinscribe spirit back into an oppositional determination (and thus to fall back into metaphysics) - but there you go! Metaphysics invariably comes back to beset us whenever we attempt to address this question of mind or intelligence; Geist is always haunted by Geist, as Derrida puts it. 

I suppose, ultimately, the reason that I find the use of the word ooze objectionable in relation to intelligence is because I don't see the latter as some form of corruption and don't mistrust or dislike intelligent people - as I suspect the speaker does.

On the contrary, I'm very much attracted to individuals who are fast-thinking and quick-witted; men and women who are like little silvery streams racing over the rocks, rather than those clots who seem to pride themselves on their moral and intellectual stagnancy and ooze disdain for everything free-flowing and alive.     

Note: the image used for this post is taken from the cover of Ben Woodard's Slime Dynamics (Zero Books, 2012), a work that interestingly argues that slime is an essential element of a realist bio-philosophy free from anthropocentric conceit. For me, the image also illustrates how the stupid secretly conceive of intelligence; i.e. as something monstrous, threatening, and excrescent; something that might be said to ooze ... 

Blurred Lines (In Praise of Plagiarism)

Photo of Helene Hegemann by Leonie Hahn (2013)

I steal from anywhere that resonates with inspiration or fuels my imagination … because my work and my theft are authentic as long as something speaks directly to my soul. It's not where I take things from - it's where I take them to that matters. 

The bourgeois concepts of intellectual property and copyright - not to mention the romantic fantasy of individual originality - are increasingly made to look ludicrous and untenable in this digital age of hyperlinks, file-sharing and promiscuous information exchange.

Cutting and pasting, copying and sampling, and other forms of postmodern pastiche and plagiarism have changed the way a generation conceive of authorship and their own relationship to a text or image. In the utopia of cyberspace, everything is freely available and all lines between what is and is not permissible are blurred.

We live in a world of simulacra and simulation and I’m cool with it: I’m not concerned, as a writer, with presenting myself as a unique identity who speaks with a distinct and singular voice; I don’t see the problem with wearing masks and mimicking those writers I admire, trying on different personas and playing with ideas that I don’t necessarily understand or believe in. Artists have always been magpies, happy to steal things that catch their eye - that’s the very essence of inspiration. Even cave painters copied one another.

Those with a moral objection to plagiarism - such as publishers and professors - arguing, for example, that it promotes intellectual laziness and ultimately stifles creativity, are simply subscribing to what Malcolm McLaren termed a greengrocer mentality; they want to protect their own little patch and feather their own little nest, beneath a nice sign that proudly proclaims the family name. They want to sell their goods, not share them.

In sum: the creative process always involves some form of borrowing, theft, imitation, or recontextualization. Ideas don’t belong to anyone and there’s no such thing as an original thought; we all stand on the shoulders of others. The only proviso I would add is that when one takes an idea, one has a duty to do something new and interesting with it; mutate it, redirect it, produce a bastard child or a monster - not simply a clone.


Note: this post was suggested by Maria Thanassa to whom I am grateful. 

Taharrush Gamea

Milo Moiré protesting outside Cologne Cathedral. 

Her sign reads: Respect us! 

We are not fair game even when we are naked!!!

Taharrush gamea is an Arabic term [تحرش جماعي‎] that refers to the coordinated sexual harassment and public assault of young women by groups of men, involving verbal abuse, obscene gesturing, groping, violence, robbery and rape, that frequently takes place under the protective cover provided by large gatherings at mass events, including rallies, concerts, and public festivals.

It's a term and a practice which - like halal food, holy war, and sharia law - we in the West are suddenly having to familiarise ourselves with; not least of all the German police, who were so slow to react in Cologne (and elsewhere) to the outrageous incidents of New Year's Eve teasing carried out by mostly North African migrants.

If the German polizei were as unsure what it was they were witnessing and expected to deal with as everyone else on this occasion, including the news media, there can surely be no excuse (or attempted cover-up) next time. This imported phenomenon, which can legitimately be ascribed to rape culture, is one which needs to be addressed with full legal and political seriousness.

For alas, the courageous protest by Swiss performance artist, Milo Moiré, naked in front of Cologne Cathedral with a sign demanding that women be respected, will not be enough when dealing with thousands of men who do not care about women's rights, notions of consent, or the semantics of the word 'No' ...

On the Triumphant Return of Small Breasts

Good news for those who have an erotico-aesthetic preference for women with small, pert breasts and are troubled by tits grotesquely inflated with silicone which have dominated the cultural imagination for decades - there's been a sharp decline in the number of young women consenting to cosmetic surgery and conforming to an ugly porno-plastic ideal.

In fact, figures from the British Association of Aesthetic Plastic Surgeons reveal a 20% fall in numbers of women having breast augmentation in 2015 compared to the year before. Even Jordan, the unofficial poster girl of implants, is downsizing and opting for a vaguely more natural look (in the hope, apparently, that she’ll be taken more seriously).

The era of boob-jobs is, seemingly, coming to an end. And this is, I think, a good thing - even if the cause is (from a feminist perspective) a little disappointing. For whilst one would like to believe it demonstrates increased female confidence - the realisation that self-esteem should rest on more than bra size and one’s attractiveness to men - it’s probably just a generational and a fashion thing; younger women no longer find it desirable or stylish to resemble a transsexual caricature of womanhood, instead they admire and want to look like those ‘A’ List celebrities who are also ‘A’ cup sized.

It's the triumph, we might say, of Kate Moss over Katie Price. Or, as the editors of numerous women's magazines would have it: small boobs rock! and bee-stung beauties are the hottest girls in the world right now.

In Praise of Sleep

Man Ray: Sleeping Woman (1929) 

Museum of Modern Art, New York

What can one do, asks Nietzsche, when one succumbs to ennui and feels sick and tired of everything and everyone, including oneself -?

Some recommend drugs; others a stroll in the park. Still others say you should turn to Jesus.

Nietzsche, however, believes the best thing to counteract that awful mixture of boredom, fatigue, and depression is plenty of sleep – both real and metaphorical. Philosophy, a discipline born of idleness, teaches the importance of knowing how to nod off, in either sense, at the right time and in the right way.

Speaking as someone who has regularly compromised their sleep over the years, let me also affirm the vital necessity of a good night’s rest - and, indeed, of daytime naps. Sleep not only sharpens the mind and the senses, as neuroscientists confirm, but it makes happier, healthier, and more creative.

I was once rather disparaging about Tom Hodgkinson (click here), but I agree entirely with him that it’s an absolute certainty that in paradise, everyone naps.

Notes 

Nietzsche, Daybreak, trans. R. J. Hollingdale, (Cambridge University Press, 1982), IV. 376.

Tom Hodgkinson, How to be Idle, (Penguin Books, 2005); see in particular the sections on morning lie-ins, afternoon naps, and the joy of finally retiring to bed at the end of each day. 

The Case of Thomas Townsend (Germ Free Adolescent)

Your deodorant smells nice ...

An inquest into the recent death of 16-year-old Thomas Townsend found that he died from the effects of butane inhalation, following excessive use of spray-on deodorant.

The Kent teenager, concerned about body odour but unwilling to shower, used multiple cans of deodorant in order to stay fresh smelling, if not actually clean. Investigators at the scene of his death found over forty aerosols in his room, many of them empty.

The inquest heard that Thomas, a resident of a children’s care-home in Kent, was troubled and had a history of self-harm, but had expressed no desire to take his own life. Nor had he shown any interest in substance abuse (pathologists found no drink or drugs in his system). He simply didn’t want to stink as nature intended, nor be reliant upon such a primitive and bothersome solution as soap and water. And so he turned to science to counteract the bacterial breakdown of perspiration.

Recording a verdict of accidental death, the coroner declared that Thomas had simply succumbed to the effects of the gas. But surely we might say a bit more than this. For, if nothing else, his case illustrates perfectly the modern obsession with hygiene as a form of commercial and cosmetic artifice which, when taken to an extreme, becomes fatal; something which punk rocker Poly Styrene was singing about almost forty years ago and which Jean Baudrillard also often commented on with characteristic brilliance.

In the words of the X-Ray Spex front woman, Thomas aspired to be a germ free adolescent - one who, sadly, allowed his teenage anxieties and antiseptic fantasies to get the better of him to the point that he literally sprayed himself out of existence, leaving behind nothing but a nice smelling corpse.


Note: Those readers who wish to hear Germ Free Adolescents, by X-Ray Spex, should click here, for a TOTP recording from 1978 conveniently uploaded to YouTube.   

Like the Circles That You Find in the Windmills of Your Mind

According to recent research, how you see the above geometric shape reveals your political personality: if you see it as a circle (more or less), you are inclined to be liberal in your thinking (inclusive, tolerant, non-judgemental, etc.); if, on the other hand, you see it as it is and describe it as such - an imperfect or irregular ellipse - then you are more likely to be conservative in your thinking (sensitive to difference, wary of deviance, disturbed by things that don't quite fit, etc.).

This tells us something crucial about moral humanists and how they view the world - mistakenly. Or, more accurately and ultimately more dangerously, they see things not as they are, but as they would ideally wish them to be. Liberals are almost wilfully blind to any facts that don't coincide with or reinforce their own political wisdom and moral prejudice. 

And this, as Rod Liddle notes in his own inimitable manner, means they suffer from a severe mental impairment - one that effectively makes them self-deluded morons. 

I was reminded of this when, shockingly - but not surprisingly to those of us who don't fantasise a great Family of Man all happily holding hands in a circle - news began to slowly emerge of the New Year's Eve events in Cologne, involving large gangs of non-German males systematically and violently assaulting young women. 

Because idealists like Mrs Merkel refused to listen to those who voiced legitimate concerns about admitting over a million immigrants from the Islamic world and refused to acknowledge that not everything in this world is perfectly smooth, perfectly round, and perfectly compatible with life in a modern, secular society, female friends of mine in cities across Germany now feel concerned for their safety and for the future. And, to be honest, I don't blame them ...


Notes

For those interested in reading the study by Tyler G. Okimoto and Dena M. Gromet on how 'Differences in Sensitivity to Deviance Partly Explain Ideological Divides in Social Policy Support', should pick up a copy of the Journal of Personality and Social Psychology, (American Psychological Association, Nov. 16, 2015).  

For those interested in reading Rod Liddle's article in The Spectator (2 Jan 2016) in which he discusses the 'political wisdom of people who don't even know what a circle is', click here.