Happy to Live in a Soulless World

 Cover art for Jean Baudrillard's Carnival and Cannibal 

(Seagull Books, 2010)

According to Roger Sandall, Disneyfication is the fourth and final stage of what he terms designer tribalism; the way in which a primitive, often savage but nonetheless authentic culture is finally reduced to the level of puerility within the Romantic imagination.

I have no arguments with this, but what Sandall doesn't seem to recognise is that the West has ruthlessly subjected its own culture and history to a similar process - something that Baudrillard was at pains to point out in a late essay entitled Carnival and Cannibal. 

Thus, whilst it's true that the West has obliged non-Western peoples the world over to accept modernity and wear a smiley white face, so too do we figure in this grotesque masquerade, effectively having carnivalized and cannibalized ourselves long before exporting such practices globally. 

The fact is, modernity spares no one: it's a great collective spectacle and swindle wherein "multiracial civilization is merely a trompe-l'oeil universe in which all particularities of race, sex and culture can be said to have been falsified to the point of being parodies of themselves". 

In other words, Western civilization has not triumphed - or, if it has, it has triumphed at the cost of its own soul. Still, this may not be a bad thing ... a soulless future and a disenchanted world may yet be the most beautiful (in its indifference, its irony, and its seductive emptiness). 

And if you think you might prefer to live instead in a world of fundamental values and absolute certainty, of sincerity and sovereignty, authenticity and enthusiasm, then I suggest you pledge allegiance to the Islamic State.

Notes

Roger Sandall writes about Disneyfication and the other three stages of Noble Savagery in an Appendix to The Culture Cult, (Westview Press, 2001), pp. 179-81.

Baudrillard's essay, Carnival and Cannibal, is translated by Chris Turner, (Seagull Books, 2010). The line quoted from is on p. 9.  

La tyrannie de la pénitence

Princeton University Press (2010)

Described by Douglas Murray as one of the landmark books of our time, Pascal Bruckner's The Tyranny of Guilt develops a line of argument that he first advanced two decades earlier in The Tears of the White Man. Namely, that the Western world has spent the last sixty years so consumed by remorse for its own history that it is now on the verge of apologizing itself out of existence.    

Our self-hatred and self-contempt is matched only by our sentimental insistence on the innocence and innate moral goodness of those peoples upon whom we once imposed our imperial values and the evils of slavery, racism, and genocide; evils which, mistakenly, the West now believes it invented and have a monopoly on.

Nietzsche describes this pathology of guilt, shame, and self-division as bad conscience and whilst Bruckner doesn't refer directly to the second essay of the Genealogy, he acknowledges that Nietzsche understood better than most how the internalization of cruelty, practiced so remorselessly within Judeo-Christian culture, was continuing within secular liberal society; intensifying the pain and creating a duty of repentance.       

Bruckner seeks to understand this phenomenon and how it unfolds in the world today. And, importantly, he attempts to counter it by offering us some theoretical tools of opposition. Of course, to his enemies - and he has many - this attempt at a revaluation of values within the West is seen as reactionary and ethnocentric. He is accused in France of neo-conservatism and Islamophobia due to his opposition to multiculturalism, his staunch defence of Ayaan Hirsi Ali, and his admiration for the United States. 

But accusations such as this are as tiresome and as trite as they are predictable. Bruckner may not get everything right, but he deserves to be read and taken seriously. The Tyranny of Guilt is a brave, lucid, and provocative text that challenges readers not only to think - but to care and be concerned about the world in which they live. 

 
Note: Pascal Bruckner studied under Roland Barthes and belongs to that generation of French intellectuals who emerged during the 1970s known as les nouveaux philosophes. He is the award-winning author of many works of fiction and non-fiction, including the novel Lunes de fiel (1981), which was made into a little remembered film, Bitter Moon (1992), directed by Roman Polanski, starring Hugh Grant and Kristin Scott Thomas.